[Hiring] Senior Manager, Strategic Partnerships @Wpromote

Role Description

Wpromote is looking for a relationship-driven, highly strategic Senior Strategic Partnerships Manager to help grow and activate our ecosystem of media, technology, measurement, AI, and emerging-platform partners. Reporting into the Vice President, Media Investment, this role will own a portfolio of strategic partner relationships while helping Wpromote identify new capabilities, create joint opportunities, educate internal teams, and bring differentiated solutions to our clients.

You’ll work across Product, Data & Analytics, Earned Media, Client Strategy, Media, Marketing, and Events to ensure Wpromote is getting more than access from our partnerships - we’re turning them into meaningful capabilities, client opportunities, thought leadership, and competitive advantage.

The ideal candidate is a strong relationship manager who can also operate. You’re excited to discover emerging technology partners, evaluate where they fit within Wpromote’s offering, connect them with the right internal stakeholders, create enablement plans, and build repeatable partnership motions that generate meaningful client and business opportunities. You’ll also make Wpromote’s partner ecosystem easier for teams to navigate and activate.

Benefits

• Remote-first culture
• Flexible schedules
• Unlimited PTO
• Extended Holiday break (Winter)
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!

You Will Be

• Managing day-to-day relationships with assigned media, technology, measurement, and emerging-platform partners.
• Owning a portfolio of Media and Technology Partnerships.
• Developing strong relationships with partner teams and ensuring Wpromote has access to relevant strategic and commercial opportunities.
• Creating clear relationship plans for priority partners, including objectives, internal stakeholders, opportunities, and next steps.
• Maintaining Wpromote’s partner matrix and opportunity pipeline.
• Identifying, evaluating, and developing relationships with partners across areas such as:
  • Retail Media and Commerce
  • AI and AI Search
  • Audience and Identity
  • Measurement and Incrementality
  • Creator Marketing
  • Email and SMS
  • Brand Safety
  • Media Automation
  • Emerging advertising and marketing technologies
• Determining which partners should become strategic relationships versus tactical solutions and negotiating commercial agreements.
• Working with Product and internal subject-matter experts to evaluate new capabilities and determine where they fit within Wpromote’s offering.
• Bringing new solutions and opportunities to internal teams before they become table stakes in the market.
• Developing and distributing partnership communications, updates, and enablement materials.
• Maintaining Wpromote’s internal partner directory, resource hub, and partnership materials.
• Introducing internal teams to strategic partners and emerging capabilities.
• Coordinating partner trainings, certifications, demonstrations, and educational sessions.
• Partnering closely with Client Strategy and Media teams to help them identify when and how to bring partner capabilities to clients.
• Building AI processes that make it easy for teams to discover, understand, and activate Wpromote’s partner ecosystem.
• Partnering with Marketing and Events to develop and execute co-marketing programs with strategic partners, including thought leadership, research, content, awards, and industry events.
• Identifying and coordinating opportunities for Wpromote leaders, subject-matter experts, clients, and teams to participate in partner content, events, and industry conversations.
• Managing partner-facing content and visibility, including case studies, awards submissions, website updates, profiles, and joint thought leadership.
• Owning recurring internal partnership communications, including newsletters, Slack updates, event calendars, and other programming, while coordinating partner-related logistics with Marketing and Events.

Qualifications

• 5+ years of experience in strategic partnerships, business development, media, ad tech, martech, digital marketing, or a related field.
• Strong knowledge of the advertising and marketing technology ecosystem.
• Demonstrated ability to manage relationships with multiple external partners simultaneously.
• Excellent communication and relationship-building skills.
• Strong project-management and organizational skills.
• Ability to understand technical or complex products and translate them into clear client and business applications.
• Comfort working cross-functionally across Product, Media, Data & Analytics, Client Strategy, Marketing, and senior leadership.
• Ability to identify opportunities proactively rather than waiting for partner requests.
• Strong presentation and internal enablement skills.
• Genuine curiosity about AI, emerging platforms, and the future of marketing technology.