[Hiring] SEO Specialist @Stride, Inc.

Role Description

This is a full-time contract position. Ability to work independently, typically 40 hours per week, is required.

As an SEO Specialist contractor, you will support organic search performance across multiple K12-powered schools' digital marketing efforts. This is an SEO-first role with content marketing responsibilities, focused on execution:

• On-page optimization
• Content refreshes
• Data-backed briefs for priority pages

Your work will ensure that prospective families can easily find and evaluate school options through organic and AI-driven search.

Essential Functions

• Conducts keyword research and search intent analysis for assigned pages and topics.
• Performs on-page optimization including title tags, meta descriptions, headers, body content, and internal linking.
• Executes content refreshes on priority pages based on ranking and traffic data.
• Applies local SEO best practices to individual school location pages and geographic targeting.
• Flags technical issues such as indexation, canonicals, and crawl errors for the internal team to resolve.
• Builds data-backed content briefs with target keywords, intent, and structure.
• Reviews and optimizes content from writers before publication.
• Follows established SEO guidelines and templates across the subdomain network.
• Provides monthly performance updates on optimized and refreshed pages including rankings, traffic, and engagement.
• Ensures thorough, timely, and accurate communications.
• Executes tasks by utilizing various SEO technologies and platforms specific to the business.

Qualifications

• Three (3) or more years of hands-on SEO experience, in-house or agency, or equivalent combination of education and experience.
• Strong keyword research and search intent mapping skills.
• Proficiency with SEO tools such as SEMrush or Ahrefs, Google Search Console, and Google Analytics.
• Proven ranking and traffic improvements supported by specific examples.
• Working knowledge of on-page technical elements including indexation, canonicals, internal linking, and structured data.
• Strong written communication skills with the ability to create SEO-optimized content.
• Excellent analytical and problem-solving skills with attention to detail.
• Ability to work independently and within a team-oriented environment.
• Highly organized, detail-oriented, and able to meet deadlines consistently.
• High level of quality and accountability for work products.
• Unquestionable personal code of ethics, integrity, diversity, and trust.
• Ability to clear a required background check.

Requirements

• Experience with education, EdTech, or multi-location organizations.
• Experience with enterprise SEO tools such as BrightEdge.
• Familiarity with AI search visibility.
• Experience with enterprise content management systems.
• Experience with schema markup and structured data implementation.

Benefits

• Compensation: $16.82 - $25.62 per hour.
• This is a temporary/contractor role, and you will be an employee of Workspend.
• Robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

Company Description

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law.