[Hiring] SEO Specialist @Cardinal Group Companies

Role Description

Our SEO Specialists implement, optimize, and manage our strategic SEO campaigns in our Digital Department alongside our team to produce strategic and effective results.

You’re going to be a great addition to the team if:

• You have a great work ethic with the ability to work both independently and as part of a larger team.
• You are disciplined to meet deadlines, stay organized, and achieve results.
• You are capable of applying an analytical mindset to website data to improve organic search performance.
• You have a performance-first mindset to optimize campaigns creatively and effectively to reach results for our clients and customers.
• You have the ability to be adaptive and flexible and to function effectively in a high-growth environment.
• You can turn performance data into a compelling story for our clients.

A look at what you’ll contribute:

• SEO Strategy & Expertise:
  • Position your portfolio of clients for success by completing competitive analysis, developing hyper-local keyword strategies, Google Business Profile optimizations, managing monthly backlinks, creating SEO-optimized blog post frameworks, and managing directory listings.
  • Keep up to date with the latest SEO trends and tools to maximize SEO strategy performance.
  • Contribute new methodologies to optimize our internal processes, while meeting performance expectations.
• Campaign Optimization & Analytics:
  • Monitor active accounts for continuing performance, make agile keyword strategy adjustments based on key metrics, provide proactive recommendations, and capitalize on other areas for improvement.
• Client Success & Communication:
  • Write effective executive summaries to provide our clients with insight and data.
  • Communicate local SEO concepts, metrics, and strategies on client-facing calls.

Qualifications

• 2+ years of digital marketing agency or multifamily marketing experience.
• 3+ years of hands-on organic search experience.
• A strong grasp on industry best practices, including an understanding of modern search engine algorithms (SEO/GEO/AIO) and ranking methods.
• A strong understanding of on-page, off-page, and technical SEO concepts and how these contribute to other local SEO ranking factors.
• A desire to use AI and automations to improve processes and reduce inefficiencies.
• Strong writing, editing, and proofreading skills.

Requirements

• Google Analytics 4 and Google Tag Manager Certifications.
• Proficiency with SEO tools such as ScreamingFrog, Ahrefs, Google Search Console, and Yext.
• Database management software experience and advanced Google Sheets knowledge to create and troubleshoot custom formulas.
• Experience creating custom Tags in GTM for tracking website conversions, and troubleshooting conversions tracking problems is a bonus.

Benefits

• Flexible work-from-home and remote work policy in the U.S.
• Health benefits (medical, dental, vision) starting on day one of employment, including a 100% Paid Team Member Medical option.
• 401k with company match.
• Life and Disability Insurance (100% Paid Life, STD, and AD&D).
• Flexible PTO days and 10 paid holidays.
• 12 weeks of Paid Parental Leave (Maternity & Paternity) for eligible team members and primary caregivers of a newborn or adopted child.
• Optional Health Savings Account, Flexible Savings Account, and Pet Insurance.
• Leadership training and events.