[Hiring] SEO Manager @Quince

Role Description

We are looking for an SEO Manager, UK & EU. You will own the organic strategy for our European markets across both traditional search and generative engines (AEO), building our European playbook.

This is a cross-market, hands-on role with an unusual amount of ownership. Technical SEO standards and platform-level architecture come primarily from our global SEO team in the US; you are the person who translates those foundations into a European strategy, identifies where Europe needs something different, and makes the case for it. You will work day to day with storefront, copywriting, merchandising, growth marketing, engineering and data — and you will be the main driver for organic growth in the region.

If you want to build an organic program from the ground up in markets where the brand is still being established, this is that job.

What you'll do

• Own the UK/EU SEO & AEO strategy.
• Build and maintain a market-level roadmap that reflects the real competitive dynamics of each country rather than a copy of the US plan.
• Partner closely with the global SEO team.
• Adopt and apply global technical standards, feed European requirements into the global roadmap.
• Drive answer engine optimisation across Europe.
• Build Quince's presence in AI Overviews, ChatGPT, Perplexity, Gemini and the surfaces that follow.
• Make localisation a search advantage, not an afterthought.
• Own international search architecture in-market.
• Shape the storefront with merchandising and site merch.
• Work in lockstep with growth marketing.
• Own SEO/AEO readiness for new market launches.
• Measure, report and build the case for investment.

Qualifications

• 5+ years in SEO, ideally in ecommerce, retail or consumer brands, with meaningful ownership of organic performance.
• Demonstrable experience running SEO across more than one country or language.
• Strong working knowledge of technical SEO: crawl and indexation, site architecture, structured data, page performance.
• Content-led SEO experience: keyword and demand research, content strategy, briefing writers, and building category and editorial content that ranks and converts.
• Practical exposure to AEO — structured data, entity management, and a real point of view on how Quince should show up in AI-driven discovery.
• Comfortable in the data: Google Search Console, GA4, and the standard SEO toolset (Ahrefs, Semrush, Screaming Frog or similar).
• Excellent communicator in English, and effective working asynchronously with a headquarters team in another time zone.
• A bias for shipping. You are happy operating without a large team, deciding what matters most this quarter, and doing the work yourself.

Preferred

• Working proficiency in English and, preferably, a second language (e.g. German, French, or Spanish).
• Experience launching ecommerce storefronts in new countries.
• Familiarity with headless CMS and search stacks (e.g. Contentful, Algolia) and translation management platforms (e.g. Smartling).
• Experience using AI-assisted tooling to produce or optimise content, metadata and structured data at scale.
• Apparel, home or lifestyle retail experience in the European market.

Who you are

• You think in systems. You would rather build a repeatable process that scales to five markets than win one category by hand.
• You are genuinely curious about how discovery is changing, and you are already testing how AI-driven search behaves in your own markets.
• You are persuasive without authority. Much of your impact comes from convincing merchandisers, writers, engineers and a global team to prioritise your work.
• You are commercially minded. You connect organic performance to revenue, not just to rankings.
• You are comfortable with ambiguity and with being early. Europe is not a finished operation, and you will help decide what it becomes.