Role Description
Silverback’s next SEO Manager will serve as a premier subject matter expert in all things related to SEO & Organic Search. You will develop and manage a portfolio of 4-6 SEO accounts while building great client relationships and managing projects & deliverables. You’ll bring a scrappy & tenacious attitude to your work, diving headfirst into the “new frontier” of organic search by pushing the boundaries of AI search testing. You’ll also flex best-in-class data analysis chops to break down performance metrics and directly impact the success of our clients’ businesses.
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Strategic Chops:
Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.
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AI & LLM Expertise:
Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines.
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Analytical Skills:
Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
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Client-Facing:
Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner.
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Client Management:
Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships.
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Tactical Execution:
Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale.
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Innovation:
Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.
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Data Analysis:
Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.
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Cross-Functional Collaboration:
Work with internal teammates across measurement, paid media, and creative to bring strategies to life.
Qualifications
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Agency Background:
You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results.
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Years of Experience:
We’re seeking candidates with at least 2 years of agency experience; 3 years of overall relevant marketing/SEO experience is required, 5+ years preferred.
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Client-Facing Comfortability:
This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise/credibility, and serving as the face of the SEO engagement with your assigned clients.
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AI Search Testing & Optimization:
You have hands-on experience optimizing for AI search (not theoretical; actual tests). You don’t have all the answers — nobody does! — but you’re excited to test, experiment, and figure it out.
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Business Acumen:
Your ability to tie SEO wins to a measurable impact on the clients’ business is crucial.
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Content Experience:
You’re an expert at driving content strategy based on audience, keyword and competitor research.
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Tools/Platforms:
You’re a pro with common SEO tools & platforms such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog.
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“Get Sh*t Done” Mentality:
You’d rather take a big swing and miss than sit around twiddling your thumbs.
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Adaptability & Growth:
Feedback fuels you. You lean into change and push yourself and your team to get better every day.
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Project & Time Management:
You run a clean calendar and keep priorities straight.
Benefits
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Unlimited PTO
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Comprehensive health, dental, and vision plans
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Monthly Team Events and a fun, casual, inclusive company culture
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Company-paid ClassPass membership
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12 weeks of Paid Parental Leave
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Summer Fridays
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401(k) with Employer Match
Work Environment
We’re a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication. We pride ourselves on being an extremely tight-knit team with a culture of collaboration, empathy, and a "work hard, play hard" mentality.