[Hiring] SEO Manager @Career Certified

Role Description

The SEO Manager, AI Search & GEO will be a core member of the SEO team and responsible for helping with hands-on technical SEO, on-page optimization, content strategy, competitive research, and organic performance across a portfolio of Career Certified brands. The role will also help build our approach to Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI search visibility.

• Monitor and improve the technical SEO health of assigned Career Certified websites.
• Identify technical issues that may limit search engine discovery and work with web teams to resolve them.
• Implement and maintain structured data.
• Review site architecture, URL structure, navigation, and internal linking.
• Support website migrations, redesigns, CMS changes, and new site or brand launches.
• Diagnose unexpected traffic, ranking, or indexing changes.
• Conduct keyword research and search intent analysis.
• Build and maintain keyword and topic maps.
• Identify organic growth opportunities across various searches.
• Optimize on-page elements such as title tags and meta descriptions.
• Evaluate existing content for updates or consolidation.
• Conduct competitor research to identify gaps and opportunities.
• Help grow brand authority through digital PR and content.
• Monitor changes in Google Search and translate those changes into recommendations.
• Develop and refine Career Certified's approach to GEO and AEO.
• Analyze AI systems' citations for important topics.
• Apply traditional SEO concepts to improve visibility across search.
• Test GEO and AEO tactics and document measurable changes.
• Build and maintain a consistent set of priority prompts and topics for each brand.
• Track brand mentions, citations, and changes in AI search visibility.
• Evaluate AI search visibility by platform and topic.
• Combine AI visibility data with other signals to understand business impact.
• Work with content teams to develop pages around real search demand.
• Create content briefs that incorporate various analyses.
• Improve existing pages for clearer and more authoritative answers.
• Identify opportunities for original expertise and proprietary data.
• Monitor organic search performance using various SEO platforms.
• Track rankings, clicks, impressions, and other performance indicators.
• Identify meaningful changes in organic performance.
• Surface emerging opportunities and search behavior changes.
• Partner with web and ecommerce teams to incorporate SEO requirements.
• Translate SEO and AI search findings into clear recommendations.
• Present organic and AI search performance to leadership.

Qualifications

• 5+ years of hands-on SEO experience across technical SEO, content optimization, keyword research, and organic performance analysis.
• Demonstrated experience diagnosing and resolving technical SEO issues.
• Strong understanding of how search engines crawl, render, index, rank, and surface web content.
• Experience building SEO strategies across large websites or complex product portfolios.
• Experience using data from Google Search Console and GA4.
• Hands-on experience with Ahrefs, Semrush, Screaming Frog, or similar platforms.
• Practical experience testing GEO, AEO, or AI search visibility strategies.
• Strong written and verbal communication skills.

Requirements

• Ability to explain tested AI search strategies and measured outcomes.
• Comfortable working in a developing area with unproven industry claims.
• Able to manage multiple brands and priorities simultaneously.
• Familiarity with exam cycles, regulatory seasonality, or state-specific licensing content preferred.
• Experience with BigQuery, Looker Studio/Data Studio, SQL, and log file analysis preferred.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short-Term Disability
• Long-Term Disability
• 401(k) Plan Participation
• Additional Ancillary Benefits