Role Description
We're seeking an experienced SEO Manager to join our team remotely. This is a strategic, hands-on role for a seasoned professional who can drive measurable organic growth through comprehensive SEO strategies while managing team members. Strong technical SEO, local SEO, content gap analysis, off-page strategy, and team management experience are non-negotiable.
Key Responsibilities:
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Keyword Research & Site Architecture:
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Conduct advanced keyword research and develop comprehensive keyword mapping strategies aligned to site structure.
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Design and optimize website architecture for maximum SEO performance, including URL structures, site hierarchies, and internal linking strategies.
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Analyze search intent and identify high-value keyword opportunities.
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On-Page SEO:
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Conduct thorough audits to diagnose ranking issues and implement optimizations including meta tags, schema markup, and content structure.
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Collaborate with copywriters to ensure content meets SEO best practices and targets appropriate keywords.
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Technical SEO:
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Perform comprehensive technical audits and diagnose critical issues including site speed, mobile optimization, indexation problems, and crawl errors.
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Implement fixes independently or work with developers to resolve technical issues.
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Monitor Core Web Vitals, manage XML sitemaps, robots.txt, and ensure optimal site health.
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Off-Page SEO:
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Critically evaluate backlink profiles, conduct competitive gap analysis, and identify toxic links.
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Develop and execute strategic link-building plans to strengthen domain authority.
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Work with and instruct link builders on strategy, tactics, and quality standards.
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Manage outreach campaigns and oversee link acquisition efforts.
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Local SEO:
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Optimize Google Business Profile (GBP) listings and implement local SEO strategies for brick-and-mortar businesses.
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Manage NAP consistency, local citations, review management, and local search signals.
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Content Strategy:
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Perform content gap analysis and develop data-driven content recommendations.
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Provide detailed SEO briefs and guidelines to copywriters, ensuring content aligns with keyword mapping and user intent.
Qualifications
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6+ years of hands-on SEO experience with proven track record of driving organic growth.
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Agency experience managing SEO for multiple clients.
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Previous experience managing and leading people/teams - you must have managed others, not just worked independently.
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Advanced keyword research, mapping, and website architecture design capabilities.
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Expert-level knowledge across all four areas: on-page, technical, off-page, and local SEO.
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Proven ability to develop link-building strategies and instruct/manage link builders.
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Strong technical aptitude to diagnose and resolve complex SEO issues independently.
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Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics).
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Experience working with both Webflow and WordPress platforms.
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Experience collaborating with developers and copywriters.
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Strong analytical skills and ability to provide actionable, data-driven insights.
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Excellent written and verbal communication skills in English.
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Self-motivated and able to work independently in a remote environment.
Requirements
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Experience with site migrations.
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Understanding of conversion rate optimization (CRO).
Benefits
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Fully remote position with flexible working hours.
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Competitive compensation based on experience.
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10 days paid annual leave per year.
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Opportunity to work on diverse projects and make a significant impact.
Work Arrangement & Expectations
This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:
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Disclose any existing ongoing roles or client work.
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Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).