[Hiring] SEO Lead @VT Markets

Role Description

• Build and own the SEO and GEO roadmap across all domains and regional sites.
• Lead and coach SEO specialists, set priorities and review their work.
• Manage SEO tools, budgets and link-building partners.
• Present performance and plans to the Head of Content & SEO and wider Marketing.

• Lead keyword and topic research to find the biggest growth opportunities by market.
• Set and update SEO guidelines for blog posts, landing pages and educational content.
• Work with Content and Research & Education teams on briefs, refreshes and content gaps.
• Drive audits to fix decaying pages, cannibalisation and thin content.

• Grow how often AI answers (AI Overviews, ChatGPT, Perplexity, Gemini) mention and cite VT Markets.
• Track AI visibility, mentions and cited pages against key competitors.
• Shape content and structured data so our pages are easy for AI to understand and cite.

• Partner with Web Ops and developers to fix crawling, indexing, site speed and mobile issues.
• Own hreflang, sitemaps, schema markup and structured data across all locales.
• Lead recovery work after Google core updates, including E-E-A-T and author profiles.

• Set the link-building strategy to grow domain authority in priority markets.
• Keep a healthy backlink profile and manage disavows.

• Improve visibility of our language sites in local search results.
• Make sure brand and business details are consistent across local directories and listings.
• Work with regional teams to improve SEO performance.

• Own monthly SEO and GEO reporting using GSC, GA4, Semrush and internal dashboards.
• Tie SEO work to traffic, rankings, sign-ups and ROI.
• Turn data into clear, ranked recommendations.

Qualifications

• 5+ years in SEO, with at least 2 years leading people or projects.
• Proven results growing organic traffic on large, multi-language or multi-domain sites.
• Strong technical SEO knowledge (indexing, hreflang, schema, Core Web Vitals).
• Hands-on with GSC, GA4, Semrush or Ahrefs, and Screaming Frog.
• Clear communicator who can work with writers, developers and senior stakeholders.
• Interest in or experience with GEO / AI search optimisation.

Requirements

• Experience in finance, fintech, forex or other regulated industries (nice to have).
• Knowledge of WordPress multisite (nice to have).
• Basic SQL, Looker Studio or dashboard-building skills (nice to have).
• Fluent in an additional language used in our markets (nice to have).