Role Description
Weβre looking for a hands-on, insight-driven SEO Lead with a deep understanding of both on-page and technical SEO to elevate the organic presence of our clients' brands. Youβll be at the forefront of search strategy in a fast-paced, creative advertising agency combining performance data, UX design thinking, and SEO-savvy content to drive measurable impact. The ideal candidate will also have strong writing skills and be capable of crafting SEO- and SEM-optimized content, including metadata, ad copy, and long-form content.
Youβll lead and guide a multidisciplinary team including a UI/UX Designer and an SEO/SEM Writer ensuring all touchpoints of the digital experience are optimized for discoverability, speed, structure, and engagement.
What you will be doing
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Strategic SEO Leadership
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Own and execute SEO strategies that prioritize on-page optimization (meta structure, internal linking, content hierarchy) and technical SEO (crawlability, site speed, structured data, mobile responsiveness).
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Identify and resolve technical issues (indexing, redirects, site architecture, etc.) to maintain SEO health.
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Monitor performance through analytics platforms and translate data into strategic insights and recommendations.
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Collaborate closely with content, design, and development teams to implement best-in-class SEO practices across the board.
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Team Management
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Lead and mentor the SEO/SEM Writer in executing high-performing, search-optimized content.
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Guide the UI/UX Designer in improving user journeys, ensuring mobile-first design, accessibility, and SEO-aligned structures.
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Align team workflows around SEO goals, proactively identifying opportunities for training, improvement, or testing.
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Client and Cross-Team Collaboration
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Act as the SEO subject-matter expert in both internal and client-facing conversations.
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Work closely with creative, brand, and media teams to ensure SEO strategy is aligned with campaign objectives and platform requirements.
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Define and track KPIs, present performance reports, and recommend iterative improvements.
Qualifications
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5+ years of SEO experience, with a strong track record in both on-page and technical SEO.
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Proficient in tools like Google Search Console, GA4, Screaming Frog, SEMrush, Ahrefs, and site auditing platforms.
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Strong understanding of HTML, CSS, JavaScript basics as they relate to SEO performance.
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Working knowledge of CMS platforms (e.g., WordPress), tagging structures, schema markup, and Core Web Vitals.
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Experience working in collaboration with UI/UX, development, and content teams.
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Client-facing communication skills with the ability to translate technical insights into actionable business solutions.
Bonus Points
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Experience in SEO for FMCG, healthcare, or e-commerce brands.
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Familiarity with CRO tools and A/B testing.
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Exposure to AI-powered SEO tools or automation platforms.
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Knowledge of UX testing tools like Hotjar or Crazy Egg.
What you need to be great in this role
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Have a sharp eye for detail and a passion for optimization.
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Can dive deep into the technical weeds but explain things simply.
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Are constantly curious about algorithm updates and best practices.
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Love working with creative minds and cross-functional teams.
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Are comfortable leading strategy, solving problems, and presenting ideas with clarity and confidence.
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Write or edit content that is both SEO- and SEM-optimized, including landing pages, ad copy, meta descriptions, and long-form articles.
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Proven experience as an SEO/SEM writer with a portfolio showcasing optimized content and ad copy.
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Passion for and inquisitive about AI and new technologies.
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Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
Requirements
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Freelancer role for 2 months.
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Location: Manila, Philippines.
Our values shape everything we do
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Be Ambitious to succeed.
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Be Imaginative to push the boundaries of whatβs possible.
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Be Inspirational to do groundbreaking work.
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Be always learning and listening to understand.
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Be Results-focused to exceed expectations.
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Be actively pro-inclusive and anti-racist across our community, clients, and creations.