[Hiring] SEO Backlink Specialist @Lago

Role Description

On behalf of our partner, prominent digital marketing agency Lago is looking for an experienced SEO Link Building Manager to take full ownership of our link-building campaigns across approximately 50 SEO client accounts. We are looking for a strategic, relationship-driven approach to link building, focused on earning relevant, high-quality backlinks that strengthen our clients' websites and support long-term SEO growth.

Key Responsibilities:

• Execute Link-Building Strategies:
  • Each client has different SEO goals, target markets, services, and opportunities.
  • Perform backlink gap analyses against each client's primary local or industry competitors.
  • Identify high-value link opportunities that competitors have acquired and determine which are realistically attainable.
  • Evaluate each client's existing backlink profile to identify strengths, weaknesses, and opportunities.
  • Collaborate with our SEO team to identify which pages need additional authority.
  • Develop a target page plan that distributes backlinks strategically across priority pages.
  • Establish natural anchor text recommendations using primarily branded, navigational, and contextually relevant anchors.
  • Identify link opportunities based on each client's industry, geographic location, partnerships, and existing relationships.
  • Build and maintain a prioritized prospect list for every client.
  • Create realistic monthly link acquisition plans based on client needs and campaign budgets.
• Research & Identify High-Quality Backlink Opportunities:
  • Find legitimate websites, organizations, and businesses that could provide valuable links to our clients.
  • Write personalized outreach emails and communicate with website owners, businesses, and organizations.
  • Manage follow-ups, relationship building, and placement coordination.
  • Submit clients to relevant directories, associations, and industry listings.
  • Secure quality backlinks and verify that placements are accurate and live.
  • Coordinate with the SEO team to align backlink efforts with priority pages and newly published content.
  • Identify opportunities for partnerships, sponsorships, and other relevant placements.
  • Communicate progress, challenges, and opportunities to internal team members.
• Execute monthly link-building campaigns across approximately 50 SEO accounts.
• Maintain organized prospect lists and consistent outreach schedules.
• Work toward client-specific link acquisition goals while prioritizing quality over quantity.
• Continuously identify new opportunities and adjust strategies based on results.
• Maintain accurate records of prospects, outreach activity, follow-ups, and acquired backlinks.
• Track referring domains, anchor text, target pages, and link quality.
• Monitor acquired backlinks for changes or removals.
• Report on campaign progress, referring domain growth, referral traffic, and relevant ranking changes.
• Follow white-hat SEO practices and avoid spammy or manipulative link-building tactics.
• Prioritize backlinks from legitimate, relevant websites and organizations.
• Maintain and improve link-building workflows, documentation, and tracking systems.
• Identify opportunities to streamline processes and improve campaign efficiency.

Qualifications

• 3+ years of experience in SEO link building, off-page SEO, or digital PR.
• Proven ability to research, evaluate, and secure high-quality backlinks.
• Strong understanding of SEO, competitor backlink analysis, and link acquisition strategies.
• Experience with outreach, relationship building, and local SEO.
• Proficiency with Ahrefs, Semrush, or similar SEO tools.
• Excellent research, organization, and written communication skills.
• Experience using Google Sheets, Excel, and project management tools.
• Ability to independently manage multiple client campaigns and deadlines.

Preferred Qualifications

• Previous experience at an SEO or digital marketing agency.
• Experience building links for local service-based businesses.
• Familiarity with digital PR, editorial outreach, and relationship-based link acquisition.
• Experience securing links through trade associations, suppliers, business partnerships, and local organizations.
• Knowledge of Google Search Console and Google Analytics.
• Experience improving SEO workflows, processes, and automations.

Who Thrives Here

• The ideal candidate will take full ownership of our link-building process, keeping campaigns organized, productive, and moving forward without constant oversight.
• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.