[Hiring] Senior Total Play Specialist @Butler/Till

Role Description

The Senior Total Play Specialist leads the development and execution of advanced media strategies for the agency’s Total Play offering. Total Play is an integrated, cross-platform advertising solution that merges video, audio, and gaming formats, leveraging entertainment-like environments to engage audiences more effectively. With a primary focus on video channels (TV, streaming, and online video), they bring deep expertise in planning and activation. Additionally, they leverage a comprehensive understanding of audio or gaming as complementary channels, enriching cross-channel strategies to deliver more holistic and impactful campaigns.

Demonstrating a strong aptitude for high quality and accuracy, the Senior Total Play Specialist drives positive business outcomes through data-driven insights, strategic partnerships, and innovative media solutions tailored to each client’s unique needs. They effectively manage complex issues independently, seeking leadership support for escalated matters. Additionally, the Senior Total Play Specialist mentors and coaches junior team members, providing guidance and support to develop their skills and enhance their performance, fostering a collaborative and growth-oriented team environment.

Qualifications

• Bachelor's degree in marketing, Advertising, Communications, Business, or equivalent work experience
• 4+ years of experience developing, launching, and managing video campaigns across linear, streaming video, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Ability to quickly grasp new technology and product changes, and identify application to current work
• Written & verbal communication skills
• Proactive and curious attitude. Strong problem-solving skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
• Self-starter able to seek new opportunities or projects, and lead with support from start to finish

Requirements

• Experience working in highly regulated industry (e.g. pharma, healthcare)
• Experienced using syndicated research and 1st party data to inform strategy and activation
• Presentation skills

Benefits

• Compensation range for this position is $48,000 - $75,000
• Includes ESOP (employee stock ownership plan)
• Annual bonus
• Full benefits package
• Paid time off benefits, including 100% paid parental leave

Key Outcomes & Responsibilities

• Develop comprehensive media recommendations (video, audio, gaming) aligned to client’s objectives
• Lead holistic media consideration across video (TV, OTT, OLV), audio, and gaming, utilizing both direct and programmatic buying methods
• Collaborate with Integrated Planning, Account Management, and Programmatic teams; provide cross-channel guidance
• Demonstrate deep understanding of media partner capabilities and integrations; distinguish between direct IO and programmatic activation opportunities where applicable
• Provide strategic recommendations based on objectives, past performance, and 1st & 3rd party research insights
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success
• Oversee the end-to-end RFP process, including vendor outreach, proposal evaluation, negotiations, and securing added value
• Lead the timely launch and stewardship of multiple client campaigns, each with unique channel and targeting strategies
• Manage recurring pacing, invoicing, and reconciliation tasks across all applicable channels
• Negotiate makegoods for under performance or mismanagement of client investments
• Support campaign tracking process, ensuring accurate and timely implementation across channels
• Collaborate with Analytics team on recommended KPIs for channel activation strategies and to ensure accurate data tracking for all channels in dashboards
• Monitor partner adherence to transparency & brand safety standards; implement enhancements to standards
• Analyze and report on campaign effectiveness to maximize results across video, audio, and gaming
• Optimize campaigns based on performance goals and cross-channel dependencies that build synergistic strategies that enhance overall campaign performance
• Manage troubleshooting of reporting, trafficking mapping, and site tagging to assist with campaign measurement
• Build and maintain strong relationships with partners; actively sharing information with cross functional teams and identifying innovative client opportunities
• Maintain pulse and report on industry trends and marketplace conditions impacting the video, audio, and gaming landscapes
• Author thought leadership (blog posts, white papers, case studies, etc.)
• Contribute to identification and implementation of best practices, guidelines, and objectives that support planning, activation, stewardship, and reporting
• Collaborate with channel peers on integrated efforts to ensure a cohesive deliverable
• Participate in internal and external learning and development opportunities. Support development and sharing of educational materials