[Hiring] Senior TikTok Shop Media Buying Specialist @Entrepreneur Cooperative

Role Description

We are looking for a Senior TikTok Shop Media Buying Specialist to lead performance and social commerce strategies for high-growth eCommerce brands. This is a highly specialized role dedicated to the TikTok ecosystem, with a strong focus on maximizing Gross Merchandise Value (GMV) through:

• Video Shopping Ads
• Product Shopping Ads
• Live Shopping Ads
• Affiliate content
• TikTok Shop's native commerce tools

The ideal candidate combines advanced paid media expertise with a deep understanding of how consumers discover and purchase products through TikTok. You should be comfortable managing significant advertising budgets, analyzing performance data, identifying winning creative quickly, and making real-time optimization decisions.

What You’ll Do

• TikTok Shop Media Buying:
  • Build, launch, manage, and optimize Video Shopping Ads (VSA) and Product Shopping Ads (PSA) within TikTok Ads Manager.
  • Develop paid media strategies designed to increase TikTok Shop GMV while maintaining brand-specific profitability targets.
  • Continuously optimize campaign structures, bidding strategies, audiences, budgets, and creative performance.
• Livestream & Social Commerce Strategy:
  • Manage real-time bidding and traffic orchestration for Live Shopping Ads (LSA) during key brand events.
  • Monitor live campaign performance and make rapid adjustments based on traffic, conversion, inventory, and promotional activity.
  • Identify opportunities to improve the relationship between paid media and organic TikTok Shop activity.
• Affiliate & Creator Scaling:
  • Identify high-performing affiliate content through the TikTok Shop Affiliate Center.
  • Scale winning affiliate content using Spark Ads and GMV Max.
  • Analyze affiliate performance to determine which creators and assets should receive additional paid amplification.
• TikTok Shop Management:
  • Monitor TikTok Shop Seller Center performance and overall account health.
  • Ensure advertising strategies remain aligned with inventory availability, promotions, product performance, and shop activity.
  • Identify potential operational or performance issues that could impact campaign results.
• Creative Testing & Optimization:
  • Collaborate closely with creative teams to rapidly test hooks, concepts, transitions, formats, and TikTok-native trends.
  • Use performance data and AI-driven insights to guide creative iteration.
  • Identify winning assets quickly and translate performance learnings into actionable creative recommendations.
  • Maintain a strong understanding of TikTok-native content and what drives users from discovery to purchase.
• Analytics & Reporting:
  • Analyze and report on ROAS, CAC, settled GMV, affiliate performance, and creative effectiveness.
  • Translate TikTok's attribution and commerce data into clear, actionable recommendations.
  • Communicate campaign performance and strategic recommendations effectively to clients and internal stakeholders.
  • Use data to identify opportunities for additional growth and improved efficiency.

Qualifications

• 3+ years of experience in Paid Social Media Buying.
• At least 1 year of specialized hands-on experience within the TikTok Shop ecosystem.
• Proven experience managing $100K+ in monthly advertising spend, preferably for direct-to-consumer (DTC) brands.
• Advanced hands-on experience with TikTok Ads Manager, TikTok Shop Seller Center, and TikTok Shop Affiliate Center.
• Strong understanding of Video Shopping Ads, Product Shopping Ads, Live Shopping Ads, Spark Ads, and GMV Max.
• Demonstrated ability to analyze and optimize campaigns based on GMV, ROAS, CAC, and other performance metrics.
• Strong Google Sheets skills, including data analysis and modeling.
• Experience working with TikTok Creative Center.
• Strong understanding of performance creative and the ability to identify effective hooks, formats, and TikTok-native creative trends.
• Excellent client-facing communication and presentation skills.
• Full professional proficiency in written and spoken English.
• Ability to work independently in a fast-paced, performance-driven remote environment.
• Ability to work PST or EST hours and participate in daily stand-ups and real-time campaign adjustments.
• High-speed internet connection and a dedicated professional remote workspace.

Preferred Qualifications

• TikTok Academy certifications in Media Buying and/or TikTok Shop.
• Experience with Looker Studio.
• Familiarity with AI-powered creative and video iteration tools such as CapCut, Symphony, or generative AI tools.
• Experience with additional paid media platforms such as Meta Ads Manager, Pinterest Ads, or Amazon Marketing Services (AMS).
• Bachelor's degree in Marketing, Data Science, Economics, or a related field.

How Success Is Measured

• Total Shop GMV: Consistent month-over-month growth in settled TikTok Shop revenue.
• Shop ROAS: Maintaining advertising efficiency above brand-specific profitability thresholds.
• Affiliate Synergy: Increasing the percentage of revenue generated through successfully amplified affiliate content.
• Creative Win Rate: Effectively identifying winning creative assets within the first 48–72 hours of testing.
• Ability to translate performance data into actionable campaign and creative decisions.
• Speed and effectiveness in adapting strategies as TikTok Shop trends, products, and campaign performance evolve.

Why Join Us

• Work directly with high-growth eCommerce and DTC brands.
• Manage meaningful advertising budgets and sophisticated TikTok Shop campaigns.
• Develop expertise in one of the fastest-evolving areas of digital commerce.
• Collaborate with experienced performance marketing, creative, and strategy professionals.
• Work in an environment that values experimentation, data-driven decision-making, innovation, and speed.
• Build strategies that directly influence revenue and measurable business growth.

Important Notes

• This role is specifically focused on TikTok Shop and social commerce. Candidates should have direct, hands-on TikTok Shop experience rather than only general paid social experience.
• Candidates must be comfortable working with significant advertising budgets and making performance-driven optimization decisions.
• Full professional English proficiency is required due to the client-facing nature of the position.
• Candidates must be available to work PST or EST hours.
• This is a remote/telecommute position.