[Hiring] Senior Strategist, TV, Video, Audio & Display @Tinuiti

Role Description

As a Senior Strategist, TV, Video, Audio & Display (TVAD), you will lead full‑funnel TV, video, audio, and display strategy and day‑to‑day performance to unlock growth—new customers, revenue, and LTV—while keeping efficiency on track. You’ll translate complex signals into clear decisions, run smart innovations, and scale what works.

• Turn executive business goals into a growth‑focused TVAD plan (CTV/OTT, online video, digital audio/podcasts, linear, programmatic display), with clear options, trade‑offs, and decision thresholds.
• Lead senior‑stakeholder communications (updates/QBRs/steercos).
• Set expectations, secure alignment, and manage escalations with transparency.
• Connect the dots across channels: explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative.
• Propose simple, integrated plans and a measurement approach to prove combined lift.
• Codify reusable playbooks.
• Orchestrate optimization at scale across partners/DSPs; pilot safely, measure, and scale.
• Apply Bliss Point insights to guide budgets and innovations.
• Provide structured feedback to Product/Econometrics.
• Design valid, high‑impact tests suited to TVAD.
• Define success thresholds/tolerance bands up front; maintain a steady read cadence; forecast expected impact and risk.
• Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior and executive stakeholders.
• Own the business like it’s yours: Make and stand behind decisions that maximize client outcomes.
• Financial stewardship with partners: Forecast impact, track plan vs. actuals, and course‑correct fast.
• Spot and de‑risk bigger opportunities with small, safe pilots and clear thresholds, then scale and document the playbook.
• Remove recurring waste at the root.

Qualifications

• Experience: 7+ years managing TV/video/audio/display at scale or 5–7 years in analytical roles with strong media analytics exposure.
• Technical: Hands‑on with DSPs/ad platforms and ad‑server workflows.
• Measurement: Incrementality/lift and powered A/Bs or time‑series; ability to connect media to revenue.
• Client communication: Executive‑ready storytelling and expectation setting.
• Education/certifications: BA/BS required; MBA a plus; platform or verification certifications a plus.

Requirements

• Greatness attracts Greatness: Keep improving your craft; embrace new tools and AI.
• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
• Culture of ownership: Move fast, cut waste, and truly own results end‑to‑end.

Benefits

• Unlimited PTO: Fully remote environment and flexibility to take the time you need.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Unlimited Telemedicine and Teletherapy available at no cost.
• Parental Leave: 16 weeks of leave with 100% pay for birthing parents.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs.