[Hiring] TV, Video, Audio & Display Strategist @Tinuiti

Role Description

As a TV, Video, Audio & Display (TVAD) Strategist, you will plan and improve full‑funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV, while keeping efficiency on track. You’ll translate data and media learnings into clear decisions, run practical innovations, and scale what works. You’ll rely heavily on Bliss Point insights to focus investment where it performs best, and you’ll partner closely with Client Leadership, Media investment, Econometrics, Creative, and other channel teams in your Pod.

Key Responsibilities

• Client‑Centric:
  • Turn business goals into a clear TVAD plan across awareness / consideration / performance.
  • Lead day‑to‑day client strategy and execution; present growth‑focused updates and QBRs that connect media to business outcomes.
• The Tinuiti Way:
  • Pair strong TVAD craft with growing multi‑channel understanding.
  • Connect TVAD with other channels to amplify growth and teach clients and teams.
• Product‑Led:
  • Use platform capabilities and optimization responsibly; pilot safely, measure, then scale.
  • Apply Bliss Point insights to shape budgets and innovations.
• Data & Measurement‑Driven:
  • Design valid tests suited to TVAD and define success thresholds up front.
  • Explain and advocate for Tinuiti's measurement and attribution framework.
• Owner Mindset:
  • Move fast, keep promises, and remove recurring sources of waste.
  • Help your Pod adopt better ways of working.

Professional & Technical Qualifications

• Experience: 5–7 years managing TV/video/audio/display at scale or in analytical roles with strong media analytics exposure.
• Technical: Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management.
• Measurement: Incrementality/lift and basic A/Bs; forecasting; ability to connect media to revenue.
• Data skills: Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics.
• Strong communication: Client‑ready storytelling; clear expectation‑setting.

KPIs

• Growth: Increase qualified reach/new‑household acquisition; revenue and LTV contribution from TVAD.
• Quality: Better attention/viewability/brand safety; improved frequency/overlap control.
• Innovation: Plan and adopt a steady flow of practical innovations.
• Product/AI adoption: Responsible use of Bliss Point and platform optimization.
• Efficiency: Hold or improve CAC/ROAS/CPx while growing profitable volume.

Benefits

• Unlimited PTO: Fully remote environment with flexibility to take time off.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Unlimited Telemedicine and Teletherapy available at no cost.
• Parental Leave: 16 weeks of leave with 100% pay for birthing parents.
• Learning and Development: On-demand learning and mentorship program.