[Hiring] Senior Strategist, AdTech @Cybba

Role Description

Cybba is looking for a senior strategist to own media planning and strategy for Cybba's US clients — working remotely from Brazil or Mexico, operating fully to US standards and IAB best practices. This is a hands-on, end-to-end role: you take a client objective and carry it the full distance, from channel strategy and programmatic and social activation through attribution design, execution oversight, and the measured outcome.

• You own the margin on what you build.
• Turn what works into repeatable managed offerings.
• Keep a hard record of which proposals win and which lose, so the next strategy is sharper than the last.
• Operate as a fully integrated extension of Cybba’s US team — fluent in the US AdTech ecosystem and current on where it is heading.
• Able to present at a senior level to US clients and internal leadership alike.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 6+ years in media planning and strategy with real programmatic depth.
• In-depth knowledge of the US digital advertising ecosystem: IAB standards and best practices, the US programmatic supply chain, and current US privacy, identity, and measurement dynamics.
• Hands-on DSP experience. You have built and optimized live programmatic campaigns, not just briefed them.
• English at full professional proficiency, written and spoken — non-negotiable for a US-client-facing role.
• Strong presentation and storytelling skills.
• Demonstrated ownership of strategy end to end, including the commercial outcome.
• Strong collaborator who works well across functions and time zones.

Requirements

• Build end-to-end media plans across programmatic, paid social, and emerging channels for US clients, aligned to US planning standards and IAB best practices.
• Translate client objectives into channel strategy, budget allocation, flighting, and measurement design.
• Own attribution planning, including foot traffic and closed-loop retail measurement where it applies (Gretel, Measurement Suite, Audience Intelligence).
• Stay current on the US media landscape, supply availability, and privacy/regulatory constraints (CCPA/CPRA and the expanding patchwork of US state privacy laws).
• Plan and operate across DSPs: The Trade Desk, DV360, and Amazon Ads.
• Know the supply side: SSP landscape, inventory quality, and DOOH and CTV supply paths into the US market.
• Deep command of US AdTech standards and IAB frameworks: ads.txt and sellers.json, VAST, Open Measurement, MRC viewability and brand-safety standards, and the identity and privacy shifts reshaping US programmatic.
• Prepare paid social strategy across Meta, TikTok, and the platforms that matter in the US market.
• Use measurement and analytics platforms to set KPIs up front and prove outcomes at the end.
• Working knowledge of identity and audience solutions (LiveRamp and similar).
• Own campaign and managed-service margin. Scope, price, and structure work to hit profitability targets, not just spend targets.
• Turn repeatable strategies into productized managed-service offerings the team can deliver efficiently and at scale.
• Document playbooks so delivery does not depend on a single person’s memory.
• Track every proposal: won, lost, the reason, the competitor where known, and the economics.
• Run a structured feedback loop that pushes those outcomes back into the next round of strategy, pricing, and packaging.
• Identify the patterns behind wins and codify them.
• Discard what consistently loses.
• Present strategies, plans, and results to clients and internal leadership. The standard is senior, confident, and clear — at parity with US-based peers.
• Partner closely with the US product, data engineering, and commercial teams, with substantial working-hours overlap with US time zones.

Preferred Qualifications

• Professional working proficiency in Portuguese and/or Spanish.
• Experience servicing US clients or working with US-based teams from a nearshore/remote position.
• Retail media and attribution background.
• Experience productizing managed services or solutions, not just running campaigns.
• Familiarity with agile or scrum delivery and the Atlassian stack (Jira, Confluence).

Attributes & Professional Growth

• Strong interest in operations best practices and bringing structure and rigor to planning, pricing, and delivery workflows.
• Strong appetite for continuous learning and platform certifications. Relevant credentials expected, or obtainable within the first 90 days:
• The Trade Desk Edge Academy
• Meta Blueprint
• Google (GA4 and Google Ads)
• DV360 or equivalent DSP certification
• IAB certification (e.g., Digital Media Buying and Planning, or Digital Ad Operations)

6-Month Success Criteria

• A documented, repeatable planning and pricing approach live for US accounts.
• Managed-service margin at or above target on owned accounts.
• A live win/loss record with a feedback loop that has measurably improved win rate or proposal quality.
• At least one productized offering shipped and delivered at scale.