Role Description
You own the strategy on the accounts you support. Your responsibilities include:
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Research, audits, competitive scans, content evaluations, and frameworks (e.g., ABM, connected journeys).
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Setting the direction alongside the Director of Strategy.
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Reviewing the work of junior strategists.
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Measuring the quality of your thinking, pace, and output.
Is This You?
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You go deeper than you were asked to, providing patterns rather than just raw insights.
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You have real B2B or technology marketing experience and seek harder problems to solve.
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You are fast and check your work, managing multiple concurrent projects.
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You use AI tools effectively and can identify and correct AI-related issues.
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You write clearly, producing actionable analysis for clients.
The Good News:
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You will partner with the largest technology companies from day one.
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You will use advanced AI tools for research synthesis, competitive audits, and project analysis.
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You will mentor junior strategists and guide them in their development.
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You are joining a diverse, remote-first team with flexibility in work location.
The Hard Work:
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The pace is demanding, with a steep learning curve in B2B technology.
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AI is integral to our processes, and you will need to adopt these tools quickly.
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Quality standards are high, with a reputation for rigorous execution.
Responsibilities Include:
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Running competitive audits across various platforms and providing clear insights.
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Conducting desk research on markets, buyers, and competitors.
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Building content audits and inventories, scoring existing content against campaign briefs.
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Pulling audience and persona research from primary and secondary sources.
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Owning messaging and positioning frameworks and reviewing team outputs.
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Supporting campaign concept development across the GTM flywheel.
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Reading incoming briefs and forming strategic takes for the team.
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Using AI tools for research synthesis and content scoring.
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Building strategic documents and presentations for clients.
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Participating in client strategy sessions and providing timely follow-ups.
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Fact-checking and source-verifying all claims and figures.
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Maintaining current client context files and research.
Qualifications
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6-9 years in marketing strategy, research, or planning, ideally agency-side.
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Demonstrable research ability with structured, sourced answers.
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Deep B2B or technology marketing experience with a track record.
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Strong writing skills for producing client-friendly reports.
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Able to manage multiple workstreams while maintaining accuracy.
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Comfortable adopting and integrating AI tools into daily work.
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Detail-oriented, checking figures, sources, and spelling.
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Comfortable with ambiguity in a fast-moving, remote-first environment.
Requirements
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Direct experience in B2B technology, channel or partner marketing, or ABM.
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Familiarity with SEO, GEO, and content performance tools (e.g., Semrush, Ahrefs, Screaming Frog).
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Experience building competitive or content audits at scale.
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Experience working with AI or machine learning tools and platforms.
This Role Is Not For You If...
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You prefer to be handed a template and fill it in.
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You need a clean brief before you can start thinking.
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You tend to default to agreement rather than flagging problems.
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You want to stay in consumer marketing; B2B technology requires a commitment to learning.
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You feel uncomfortable with AI tools or see them as a fad.