[Hiring] Senior SEO Outreach Specialist @Heidi

Role Description

We're hiring a Senior SEO Outreach Specialist to lead our link-building program as it scales from foundation to flywheel. You'll own the outreach strategy end-to-end:

• Designing the systems
• Running the highest-value campaigns yourself
• Coordinating across SEO, content, and GTM to make organic growth a compounding asset for Heidi globally

This is a senior individual contributor role with a clear leadership trajectory. You'll operate with significant autonomy, shape how the outreach function works, and you'll likely take on a team-lead layer as the outreach team grows beneath you in the near term.

It's a chance to go beyond execution and architect the link-building engine:

• The playbooks
• Partnerships
• Processes that will scale 10x over the next few years

What you’ll do

• Outreach Strategy: Design and own the link-building roadmap, including domain tiering frameworks, target-market maps, and campaign sequencing aligned to SEO priorities and product launches.
• Campaign Leadership: Run the highest-value, most complex outreach campaigns yourself while setting the quality standards and playbooks the wider team works from.
• Relationship Development: Build and manage long-term editorial and media partnerships (moving beyond transactional placements toward ongoing relationships with key publishers, journalists, and healthcare media).
• Cross-functional Coordination: Serve as the outreach function's point of contact for SEO, content, and GTM teams (aligning link-building with the content calendar, product launches, and ranking priorities).
• Systems and Tooling: Own the outreach tech stack (prospecting, enrichment, CRM, sequencing, and QA) and build documented processes others can pick up and run.
• Reporting and Insight: Deliver a regular reporting cadence to leadership, surface strategic recommendations, and connect placements clearly to organic growth outcomes.
• Team Development: Coordinate and review the work of outreach specialists, mentor them day-to-day, and progressively take on a team-lead layer as the function scales.

Qualifications

• 5+ years in SEO outreach, with a track record of building and scaling link-building programs (not just running individual campaigns)
• Demonstrated ability to coordinate across multiple internal teams and manage external publisher and media relationships
• Proficiency with Ahrefs, contact discovery, outreach sequencing, and CRM tooling
• Strategic thinking: the ability to set priorities, design processes, and identify leverage points
• Clear written communication and the confidence to represent the outreach function in cross-functional settings
• Experience mentoring, reviewing, or coordinating the work of more junior team members
• Bonus: Healthcare-related experience or medical background

Requirements

• Secured at least 20 qualified backlinks across priority pages, with full attribution logged and tied to ranking and traffic outcomes.
• Built a 500+ prospect pipeline with a domain-tiering framework, clear ownership, and daily-maintained status tracking.
• Established at least 3 ongoing editorial or media relationships with agreed next-placement plans in place.
• Delivered a documented outreach playbook (covering prospecting, sequencing, QA, and reporting) that the team can pick up and run independently.

Benefits

• ₱15,000 annual learning and development budget
• ₱3,000/month health and wellness allowance
• ₱10,000 home office budget
• 26 weeks paid primary parental leave
• 18 weeks paid secondary parental leave
• Fertility support up to ₱150,000
• Four weeks of work from anywhere per year
• Comprehensive HMO coverage for you and up to two dependents