[Hiring] Senior SEO On-page Manager @iGaming

Role Description

We are currently looking for a Senior SEO Manager & Project Owner (f/m/x) for our Spanish and LATAM portfolio. This is a senior role with real accountability: you will take over established, authority domains at different development stages - from recovery and growth to full-scale relaunches - in one of the most competitive search verticals in the Spanish-speaking world, in a team that works AI-first, with agents wired into our SEO and internal tracking tools.

• Take full ownership of key domains in the Spanish market: define and execute yearly sitewide optimisation plans, domain recovery action plans, and OKR-level initiatives from strategy to implementation.
• Act as the SEO project owner for your domains: accountable for turning strategy into shipped, measurable work - on schedule, within scope, and with post-launch results to show for it.
• Lead the SEO side of large-scale website relaunches and migrations: inherited architecture analysis, domain and URL mapping, redirect planning, top navigation and footer strategy, and pre-launch crawlability reviews of key pages.
• Design and improve site architectures and internal linking strategies: folder-level linking audits, linking plans based on traffic and referring-domain data, sidebar and guide-page link curation, and cross-network linking between portfolio domains.
• Optimise commercial money pages end to end (homepages, bonus, payments, live/instant-withdrawal and no-registration pages): content, layout, toplists, conversion elements, and on-page SEO.
• Plan and launch new content hubs and sections (e.g. review hubs, informational guide sections by expert authors) and monitor their post-launch performance at defined checkpoints.
• Run structured monitoring routines: weekly ranking ups & downs, monthly performance reports with findings and action plans, and continuous competitor and operator watch.
• Strengthen E-E-A-T signals across projects: real expert author profiles, author page quality checks, review methodology and trust pages.
• Design and run SEO experiments and stay ahead of the curve on AI Search: testing new Google Search Console AI features, PAA/Q&A implementations, and SEO title guidelines for Google Search, News and Discover.
• Work AI-first: use LLM agents and coding assistants (e.g. Claude Code, Cursor) connected to our data stack (Ahrefs, Search Console, rank trackers, internal tracking tools, WordPress) to automate monitoring routines, internal linking audits, content briefings and QA checks - and build reusable workflows the rest of the team can adopt.
• Troubleshoot technical and on-page issues hands-on in WordPress (plugin/meta issues, lastmod and structured data updates, broken elements) and escalate/verify fixes with the tech team.
• Set up and maintain rank tracking and reporting across a multi-domain Spanish/LATAM portfolio; flag and follow up data issues in our internal tracking tools.
• Evaluate underperforming or dormant domains and drive rebuild/repurpose decisions.
• Write clear briefings for content, design and development teams, review their output with final QA checks before go-live, and work in conjunction with the Off-Page SEO, Product and Content teams.
• Present your roadmap, results and strategic recommendations directly to market leadership; represent SEO in cross-team decisions.
• Mentor and provide guidance to Junior members of the team, reviewing their work and elevating their skills.

Qualifications

• 5+ years of hands-on On-page and technical SEO experience. iGaming/affiliate experience is a must.
• Experience owning at least one domain end to end (strategy, execution, results).
• Led the SEO workstream of at least one full site relaunch or migration.
• A track record with numbers: recovered or grown ranking clusters, launched sections that captured traffic.
• Native-level Spanish and excellent English; deep understanding of the Spanish and LATAM search markets.
• Strong technical SEO skills: crawlability, indexation, structured data, lastmod/sitemap hygiene.
• Fluent with the standard toolset: Google Search Console, Ahrefs, enterprise rank trackers.
• Hands-on with AI in daily workflow: use of LLM tools and agents for data analysis and task automation.
• Strong internal linking and site architecture instincts, backed by data.
• Solid grasp of E-E-A-T and content quality signals.
• Curious and current on AI Search as a channel.
• Structured communicator: writes clear briefings and concise reports.
• Proactive, self-directed and reliable.
• Experience mentoring or guiding junior SEOs - a strong plus.
• Engaged with the SEO community (conferences, panels, publications) - a plus.

Benefits

• Work/life balance: flexible working hours, remote work.
• Flexibility: work from our Berlin/Varna office, from home or anywhere in the world.
• Office life: dog- and cat-friendly office, open door policy, individual responsibilities.
• Development: regular feedback, coaching, educational resources, career development opportunities.
• Remuneration: attractive salary, remote working subsidy, regular appraisal.
• Culture: growing team, highly motivated professionals from different cultural backgrounds, regular team events.
• Additional benefits based on location.