Senior Regional Marketing Manager @Siteminder

[Hiring] Senior Regional Marketing Manager @Siteminder

Mar 21, 2025 - Siteminder is hiring a remote Senior Regional Marketing Manager. 💸 Salary: unspecified. 📍Location: Thailand.

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Role Description

As Senior Manager, Regional Field Marketing for APAC, you’ll lead field marketing initiatives to drive demand generation, pipeline growth, and new business conversion across the region.

Develop tailored marketing plans for the region, ensuring alignment with overall regional strategy.
Lead and mentor your team, starting with a direct report in Indonesia, with potential for future team expansion.
Integrate regional activities with central strategies, foster collaboration, and ensure local execution delivers measurable business impact.

What you’ll do...

Develop and execute regional marketing strategies that drive demand, enhance brand visibility, and support marketing and sales objectives, while adapting to market dynamics.
Provide hands-on marketing support for Thailand/Asia while the team expands.
Partner with HQ-based GTM teams, including Performance Marketing, PR, Partner/Enterprise Marketing, ABX, Customer Lifecycle to drive impactful local outcomes.
Track, analyse, and forecast regional marketing performance, using data-driven insights to optimise strategies and improve ROI.
Align sales and marketing efforts to ensure cohesive go-to-market execution.
Work with your team to tailor and localise marketing activity and campaigns while maintaining alignment with global strategies.
Mentor and develop your field marketing team, focusing on Indonesia and potential future markets, enhancing their strategic and executional capabilities.
Foster a culture of collaboration and continuous improvement, ensuring the team is equipped for success.
Share your deep market insights to influence local strategies and contribute to global planning and decision-making.

Qualifications

Proven track record of B2B marketing management experience in strategic field marketing across APAC markets.
Bachelor’s degree in Marketing, Business, or a relevant discipline.
Proven expertise in aligning marketing and sales efforts to drive new business MQLs, pipeline and revenue growth.
Experience in strategic and tactical partner marketing, including building and managing relationships and structuring co-marketing agreements that drive mutual value.
Experience mentoring and developing marketing talent, with the ability to scale and lead future expansion.
Skilled in building trusted relationships with stakeholders at all levels and ability to collaborate across functions.
Proficient in martech and reporting tools (e.g., Marketo, Salesforce, GA, Tableau).
Strong copywriting and value proposition messaging skills to ensure quality and brand consistency across field initiatives.
Financial acumen with experience in budgeting, forecasting, and driving measurable results.
Capability to lead and manage change effectively, adapting strategies to market conditions.
Fluency in Thai is essential; additional APAC language skills are desirable.

Benefits

Equity packages for you to be a part of the SiteMinder journey.
Hybrid working model (in-office & from home).
Mental health and well-being initiatives.
Generous parental (including secondary) leave policy.
Paid birthday, study and volunteering leave every year.
Sponsored social clubs, team events, and celebrations.
Employee Resource Groups (ERG) to help you connect and get involved.
Investment in your personal growth offering training for your advancement.

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Before You Apply

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📍	Be aware of the location restriction for this remote position: Thailand
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

Back to Remote jobs > Marketing

Senior Regional Marketing Manager @Siteminder

Marketing

Salary 💸 unspecified	Remote Location Thailand
Job Type full-time	Posted Mar 21, 2025

Apply for this position Unlock 53,213 Remote Jobs

️

📍	Be aware of the location restriction for this remote position: Thailand
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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