[Hiring] Senior Product Marketing Manager / GTM Lead @Intergral

Role Description

OpsPilot is an AI-led observability platform helping engineering and operations teams move from monitoring data to evidence-backed operational understanding - so they can investigate problems faster and act with greater confidence.

We are looking for a Senior Product Marketing Manager / GTM Lead – Observability to play a central role in making that happen. This is a hands-on senior role for someone who can understand a technically sophisticated product, get close to customers and technical buyers, develop strong market insight and translate that understanding into positioning, messaging and measurable commercial demand.

• Own and continuously refine our ICP, positioning and messaging for OpsPilot.
• Develop a deep understanding of buyers across SRE, Platform Engineering, DevOps, Infrastructure and IT Operations.
• Talk directly with customers and prospects to understand their problems, buying triggers, objections, alternatives and use cases and turn those insights into GTM decisions.
• Translate sophisticated technical capabilities into clear customer value and differentiated market messages.
• Own competitive positioning across the observability market.
• Help determine where OpsPilot can genuinely differentiate and win.
• Define campaign themes, product launches, use cases and commercial content priorities.
• Ensure website, campaign, trial and sales messaging tell a consistent and compelling story.
• Turn customer experience into proof points, case studies and sales enablement.
• Work closely with our CEO, Customer Success, content and engineering teams.
• Use data and attribution to understand which audiences, messages and channels generate qualified trials, opportunities and pipeline.
• Help us build a repeatable GTM system and progressively develop strong internal ownership of it.

Qualifications

• Strong product marketing or GTM experience in B2B SaaS.
• Experience marketing technically complex products to technical audiences.
• Strong practical experience with positioning, messaging, ICP development and competitive analysis.
• Comfortable interviewing customers and prospects and extracting genuine market insight.
• Able to work credibly with product and engineering teams.
• Commercially minded - you care about qualified demand, opportunities, pipeline and conversion, not simply marketing activity.
• Hands-on and comfortable operating in a smaller technology company without a large marketing department.
• Curious, analytical and evidence-led. You should be comfortable challenging assumptions - including ours.
• Strong judgement in using AI for research and content without producing generic AI-generated material.

Requirements

• Direct experience in observability, APM, DevOps or SRE would be particularly valuable.
• We are also interested in strong candidates from adjacent technical markets including developer tooling, cloud infrastructure, Kubernetes, cybersecurity, infrastructure SaaS and data/platform engineering.
• Experience with technologies or ecosystems such as OpenTelemetry, Prometheus, Grafana, Datadog, Dynatrace, New Relic, Splunk, Kubernetes or the major cloud platforms would be useful.

Benefits

• The opportunity to help shape how Intergral goes to market at a pivotal stage of the company's evolution.
• A genuinely influential role reporting directly to the CEO.
• Direct access to customers, product leadership and engineering.
• The opportunity to shape the positioning and GTM strategy of a technically sophisticated product rather than simply execute an established marketing plan.
• An established technology business with more than 20 years of observability expertise and an existing customer base.
• A small, experienced team where good ideas can be acted on quickly.
• Fully remote working within the UK and flexible working hours.
• AI integrated into our day-to-day workflows.
• Minimal bureaucracy and significant ownership of outcomes.