[Hiring] Senior Product Marketing Manager @The Nielsen Company

Role Description

This opportunity is for Nielsen’s Gracenote division - the premier entertainment metadata company in the world, powering the search, discovery, and navigation systems for the globe's biggest tech, automotive, and media giants.

As entertainment becomes more fragmented and AI reshapes the way people discover and engage with content, trusted data and technology are powering the future and are the foundation for better experiences. In partnership with our clients and by fully embracing AI, we are reinventing the business, products and teams to capture a once-in-a-lifetime opportunity which will significantly impact the media and entertainment ecosystem as a whole.

Gracenote's identifiers and normalized metadata have powered content identification, search, and discovery across the media ecosystem for decades. We are now extending that structured foundation from the title level down to the scene, chapter, and clip level, using multimodal AI to derive rich, queryable understanding directly from video.

We are looking for a Senior Product Marketing Manager to support this team and own go-to-market for the portfolio end to end:

• The portfolio narrative
• The segment-level positioning
• The launches
• The enablement
• The market intelligence that shapes how we go to market

This is a build-it role, not a maintain-it role. You will help shape a market while it is still forming, and most of what exists twelve months from now will be work you created.

Responsibilities

• Positioning, narrative, and messaging
  • Category definition: Author the market narrative for scene-level video intelligence.
  • Segment-level value propositions: Translate one platform story into distinct, credible propositions.
  • Messaging architecture: Build and maintain the messaging house, proof-point library, and terminology standards.
• Market, customer, and competitive intelligence
  • Competitive program: Maintain a living view of AI video-understanding vendors and adjacent players.
  • Voice of the customer: Run a structured discovery cadence with prospects and internal teams.
  • Market requirements: Feed evidence-based requirements and prioritization input to product.
• Launch and lifecycle
  • Launch ownership: Own launch strategy and execution across the portfolio.
  • Early-access and design-partner motion: Build the collateral and narrative for early-stage capabilities.
  • Adoption and iteration: Track adoption after launch and drive the fixes.
• Commercial enablement
  • Sales and partnership readiness: Produce the pitch narratives and materials for commercial teams.
  • Technical and trust objections: Own the buyer-facing answers to critical questions.
  • Deal support: Partner directly on strategic and design-partner opportunities.
• Market presence and thought leadership
  • Analyst and industry relations: Brief analysts and represent the portfolio at industry events.
  • Content and demand: Work with corporate marketing on campaigns and content that build category awareness.

Qualifications

• Seven or more years in product marketing, including meaningful time at a senior or lead level in B2B technology, data, or media technology.
• Real working knowledge of the video ecosystem: streaming and CTV, FAST and ad-supported models, linear and live.
• Comfortable discussing multimodal AI and modern retrieval: embeddings, vector search, and knowledge graphs.
• Experience taking new or category-creating products to market.
• Ability to market the same underlying technology to structurally different buyers.
• Exceptional writing skills: clear, dense, persuasive writing.
• Proven ability to align product, sales, partnerships, legal, and executive stakeholders.
• Bachelor's degree required; MBA or equivalent experience welcome.

Preferred

• Advertising technology exposure: contextual targeting, dynamic ad insertion, brand suitability, or measurement.
• Familiarity with content metadata standards or interoperability initiatives.
• Experience with data licensing or data-product business models.
• International or multi-region go-to-market experience.

Who you will work with

You will partner daily with:

• Product management and engineering on the platform and product roadmap.
• Sales, business development, and partnerships on active pursuits and design-partner programs.
• Corporate marketing on campaigns and events.
• Legal, security, and privacy on trust questions related to AI-derived content intelligence.
• Executives regularly for portfolio visibility.

Benefits

• Comprehensive health and wellness plans.
• 401(k) with a Nielsen company match.
• Generous paid time off policy.
• Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency

The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Compensation Min: $142,920

Compensation Max: $265,320