[Hiring] Product Marketing Manager @HealthEdge

Role Description

HealthEdge is seeking a dynamic Marketing Manager in Product Marketing to join its growing marketing team. This person would work cross-functionally to support, position, and market the company’s HealthEdge Source™ products. Reporting to the Director of Product Marketing for Core Solutions, this individual would:

• Develop and execute marketing plans, commercialization efforts, initiatives, campaigns, communications, quantitative and qualitative assets, and messaging.
• Contribute to organizational awareness of the market and competitive landscape.
• Provide ongoing marketing support for the competitiveness of existing products.

The ideal candidate has experience in the healthcare IT and/or enterprise software industries, possesses strong market analysis and execution skills, and is a strong cross-functional team leader who enjoys driving change in a fast-paced, thriving environment.

Your Impact

• Develops and executes annual product marketing plans, programs, and tactics aligned with business goals.
• Works closely with Sales, Account Management, Business Development Representatives, and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.
• Builds market knowledge and conducts primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors.
• Contributes to competitive intelligence findings and insights; synthesizes information into battle cards designed to inform key stakeholders.
• Develops a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process.
• Helps create and continuously refine messaging and positioning for the HealthEdge Source solution in the payer and adjacent markets.
• Collaborates directly with the product management team to distill key functionality and benefits into core product messages.
• Leverages messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content.
• Participates in product launches by collaborating with product management and organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensures launches are integrated with demand generation campaigns.
• Develops customer references, testimonials, and case studies for external and internal use.
• Leverages the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing and maintaining multiple sales enablement materials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs as identified.
• Estimates, leads, develops, and directs the work of cross-marketing and HealthEdge Source Business contributors, team leaders, and supervisors.
• Responsible for directing and tracking HealthEdge Source Product Marketing results and resources against goals.
• Establishes new processes and procedures that promote clear communication, transparency, and efficiency.

Qualifications

• 5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment.
• 1-2+ years demonstrated track record in crafting positioning and marketing content.
• Exercises judgment to plan and accomplish individual and team goals.
• Comfortable making decisions about complex issues; may escalate more complex issues to senior management to ensure alignment on approach.
• Ability to navigate a high-growth, collaborative culture with a high degree of adaptability.
• A Bachelor’s degree in marketing, business, technology, or a relevant field of studies such as computer science OR relevant industry experience in marketing of technical products.
• Masters degree in business is preferred.
• Demonstrated ability in launching and growing innovative technology products.
• Strong writing, communication, presentation development, and story-telling/delivery skills.
• Exceptional team player with the ability to lead through influence and drive high-impact outcomes with product management, sales, finance, and operations.
• Strong organizational and project management skills with a bias for action.

Geographic Responsibility

• Remote, US

Type of Employment

• Full-time, permanent

FLSA Classification (USA Only)

• Exempt

Work Environment

• The employee is occasionally required to move around the office.
• Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Work across multiple time zones in a hybrid or remote work environment.
• Long periods of time sitting and/or standing in front of a computer using video technology.
• May require travel dependent on company needs.

Compensation

The annual US base salary range for this position is $152,000 to $164,000. This salary range may cover multiple career levels at HealthEdge. Final compensation will be determined during the interview process and is based on a combination of factors including, but not limited to, your skills, experience, qualifications, and education.