[Hiring] Senior Product Marketing Manager @Bullhorn

Role Description

As a Senior Product Marketing Manager, you will own product positioning and, in collaboration with other Bullhorn teams, develop go-to-market plans that drive growth and client retention. You will be looked at as a SME, leveraging this expertise in combination with strong business acumen to inform product and business strategy and enable key stakeholders.

A Typical Day Will Include:

• Go-to-market ownership of Recruitment Cloud, the global leading recruitment solution for staffing firms on the Salesforce platform.
• Leveraging your story-telling abilities to bring your product story to life through buyer-focused messaging, blog posts, customer/sales presentations, web content, and other customer-facing content.
• Serving as a product SME by speaking to customers and the Sales team to understand customer needs and requirements, and creating solution content (e.g. customer presentations, sales enablement materials, product videos, website copy) to articulate our solution capabilities and value to both external and internal audiences.
• Educating both internal and external stakeholders about our product features and their benefits; speaking and presenting internally and externally to promote our product story.
• Performing competitive analysis, developing powerful competitive positioning, and enabling internal teams including Sales, Solution Consulting, Marketing, and Product.
• Partnering closely with Product to understand the product strategy and roadmap, providing input from knowledge of market, customers, and go-to-market activities.
• Working with the wider marketing organization to drive campaigns to build sales pipeline and hit bookings goals for the Bullhorn Platform, including webinars, digital marketing, account-based marketing, and other programs.
• Driving adoption of new innovations with our existing client base to ensure they’re maximizing their value with Bullhorn.

Qualifications

• At least 5+ years business experience in Product Marketing, Product Management, or a similar function.
• Strong understanding of SaaS technology, including their business models, market dynamics, and pricing.
• Ability to independently manage projects and expectations cross-functionally to deliver results.
• Excellent written and verbal communication skills, including experience presenting to and working with senior-level executives internally and externally.
• Strong commercial acumen and enjoy the challenge of supporting sales with complex deal cycles.
• Ability to tell a captivating story using words, images, video; understanding of how to create content that engages an audience.
• Detail-oriented and process-driven; love data and rely on it to make decisions.

Requirements

• Experience working with a CRM, reporting, analytics, or Business Intelligence solution (nice to have).
• Experience in the recruitment/staffing industry (nice to have).
• Experience working with solutions on the Salesforce platform (nice to have).

Benefits

• Group Critical Illness, Group Income Protection, Group Life Assurance, Pension, Vision, EAP.
• Access to our Discounts and Wellbeing Portal.
• Optional from DAY ONE - Private Medical Coverage & Ride to Work Scheme.
• Unlimited Vacation.
• Quarterly paid volunteer days.
• Lucrative Employee Referral Program (eligible prior to your first day).
• Career development opportunities up/across Bullhorn.