[Hiring] Senior Product Marketing Manager @Teamworks

Role Description

I'm looking for someone to own the GTM motion end to end for our Personnel and Coaching product categories, the technology elite teams rely on to evaluate talent, make roster decisions, and prepare for game day. From customer and competitive insights, to positioning and messaging, through to launch and enablement, this person will partner closely with our GTM teams and Executive leadership to drive growth and adoption.

• Own market, competitive, and customer insights for our Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations.
• Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes.
• Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation.
• Build and maintain the enablement assets, playbooks, battlecards, and training our Sales and Customer Success teams rely on to sell and support these products.
• Use our customer engagement platform (Customer.io) to help communicate with customers and drive adoption and retention.
• Define and track KPIs for adoption, launch performance, and campaign effectiveness, turning results into recommendations for Product and GTM stakeholders.
• Build and maintain AI-driven workflows that support individual and team processes.

Qualifications

• 5+ years of product marketing experience, including senior ownership of go-to-market strategy.
• Proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms.
• Experience supporting global markets and multiple customer personas, our buyers range from analytics-savvy front office staff to head coaches.
• Demonstrated ability to lead strategy and execute tactically in a fast-paced environment, this role requires both.
• Strong project management skills with the ability to lead cross-functional initiatives across Product, Sales, and Customer and Product Success.
• Responsible use of AI tools: you take security and privacy seriously, validate AI-generated outputs before acting on them, and treat AI as an input to your thinking, not a substitute for your judgment.

Requirements

• You have experience in the sports, athletics, or performance technology industry.
• You're familiar with tools like Gong, Customer.io, Gainsight, Omni, ProdPad, or Notion.
• You have hands-on experience with Figma or Photoshop.

Benefits

This is a chance to own go-to-market for the products the most elite football, hockey, baseball, and soccer organizations in the world use to decide who to draft, trade, or develop. You'll work at the center of Product, Sales, Customer Success, Product Success, and Executive leadership on a category we're actively scaling, with real room to shape the strategy, not just execute someone else's plan.

Company Description

We're the Operating System for Sports™, powering 7,000+ organizations worldwide, from collegiate programs to every major pro league. Founded in 2006, we've evolved from a messaging tool for college football into the leading sports tech platform, with 600+ global teammates building the future of sports tech. Our solutions span Personnel, Coaching, Performance, Operations, and Intelligence - helping teams recruit smarter, train better, stay compliant, and win.

Teamworks is an equal opportunity employer - if you live our core values every day and are honest, hardworking, humble, committed, innovative, and an all-around exceptional person, you'll thrive at Teamworks. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.