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Senior Product Marketing Manager
@Airslate
[Hiring] Senior Product Marketing Manager @Airslate
Apr 02, 2025 - Airslate is hiring a remote Senior Product Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
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Role Description
As the Product Marketing Manager for SignNow, you’ll be at the forefront of defining the future of digital agreements. This is a rare opportunity to make a significant impact—leveraging your strategic thinking, market insight, and flawless execution to grow and scale our market presence.
In this high-impact role, you’ll sit at the intersection of Product, Sales, Marketing, and Customer Success—serving as the voice of both the customer and the market. You’ll shape how SignNow is positioned, packaged, and launched across channels, driving acquisition, adoption, engagement, and growth.
What you’ll do:
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Positioning & Messaging
- Own and evolve SignNow’s brand and product positioning to clearly differentiate in a competitive eSignature market
- Develop audience-specific messaging that drives conversion across PLG and SLG funnels
- Work with design, content, and demand gen to apply messaging across landing pages, ads, sales materials, onboarding flows, and more
- Use AI-powered tools to generate, optimize, and test messaging variants at scale
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Go-to-Market Strategy & Launches
- Build and execute GTM plans for new features and product initiatives, aligned to both self-serve and sales-led segments
- Develop a tiered launch playbook to drive the GTM execution plan activities and measurement by launch impact
- Partner with Product, Growth, Brand, and Sales for funnel management and drive awareness, trial, adoption, and expansion across the user journey
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Market Intelligence & Insights
- Conduct ongoing market, competitive, and ICP research to influence positioning, GTM, and product strategy
- Capture the voice of the customer through surveys, sales calls, win/loss interviews, and AI-assisted analysis. Leverage the VOC to refine roadmap priorities and improve overall SignNow experience
- Share strategic insights that impact roadmap prioritization and segmentation decisions
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Sales & Customer Marketing Enablement
- Develop enablement assets that help sales win competitive deals and accelerate the sales cycle (battlecards, one-pagers, pitch decks, ROI tools)
- Collaborate with Growth and CS to create lifecycle campaigns and in-product experiences that drive activation, feature adoption, and expansion
- Support advocacy and retention by identifying high-NPS users and amplifying success stories
Qualifications
- 5+ years of B2B SaaS product marketing experience, with a strong track record in product-led growth (PLG) environments (required) and sales-led growth (SLG) motions (preferred)
- Demonstrated ability to develop and execute positioning and messaging frameworks that drive demand, adoption and expansion across the customer journey
- Proven experience leading product and Tier 1 feature launches, including end-to-end GTM planning across both self-serve and sales-assisted funnels
- A strong cross-functional collaborator, comfortable partnering with Product, Growth, Sales, and CS to align messaging, share insights, and drive go-to-market success
- A compelling communicator and storyteller with the ability to distill complex ideas into simple, persuasive narratives
- A self-starter with a high-ownership mindset, known for being scrappy, resourceful, detail-oriented, and relentlessly focused on impact
- A customer-obsessed and growth-minded marketer, always testing, iterating, and looking for ways to improve outcomes
Requirements
- Strong portfolio of GTM enablement assets developed and deployed, such as battlecards, sales decks, ROI tools, onboarding flows, product pages, comparison content, and walkthroughs
- Highly analytical and data-informed, with experience using behavioral, intent, and usage data to identify and refine ICPs, use cases, and segments
- Hands-on experience working with or guiding AI-powered tools to generate and personalize content at scale (e.g., ChatGPT, Jasper, Copy.ai, Writer)
Benefits
- At airSlate, everyone is an owner. Not only do we offer competitive salaries, we award stock options to all team members.
- We invest in your whole well-being. In addition to comprehensive medical, dental, and vision offerings, airSlate offers 401K employer-matching, life & disability, and fitness and wellness reimbursements.
- We encourage you to re-energize with fun team events and generous time off policies.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 02, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
