[Hiring] Senior Product Marketing Manager @Truckstop
Mar 12, 2025 - Truckstop is hiring a remote Senior Product Marketing Manager. đź’¸ Salary: $120,000 - $150,000 usd, plus bonus. đź“ŤLocation: USA.
Role Description
As a Senior Product Marketing Manager, you’ll be a part of our dynamic team and shaping the journey of our freight-moving platform. Reporting to the Sr. Director of Product Marketing, this position provides a chance to have a significant positive impact on the $1.6B freight market, its hardworking professionals, and Truckstop’s growth.
- Know the customer, develop product marketing strategy, articulate differentiated value, and collaborate with cross-functional teams.
- Develop messaging, enable sales and partnerships teams, and drive revenue.
Essential Job Functions
- Customer Obsession: Constant monitoring, synthesis, and internal communication of NPS, win/loss, sales and support calls, customer visits and other data signals from our customers.
- Product Expertise: Deeply understand every product feature in detail, the value props behind them, and how to communicate it to the market across all of our messaging.
- Strategic Positioning: Develop and execute a compelling product positioning strategy and messaging framework that distinguishes our offerings in the market and highlights our unique value proposition.
- Product Packaging: Work closely with sales, marketing, and other key stakeholders to create and enhance product packages that resonate with our target audience and drive customer acquisition.
- Go-to-Market Execution & Project Management: Create and implement go-to-market strategies for product launches, ensuring alignment, training, and enablement of all departments with the necessary tools for success.
- Market Sizing & Intelligence: Continuously analyze market size, market trends, competitor strategies, and customer feedback to inform product positioning and messaging.
- B2B Content Development: Responsible for the creation of persuasive sales and marketing materials, including video content, in-app content, website content, sales sheets, etc.
- Cross-functional Collaboration: Collaborate with sales, marketing, customer success, and other teams to optimize the sales process, enhance customer onboarding, and promote upsell opportunities.
- Product Marketing Metrics: Define and track key performance indicators (KPIs) to evaluate the effectiveness of product marketing strategy and drive continuous improvement.
- Leadership: Cultivate a customer-centric mindset and a culture of innovation, collaboration, and continuous learning within the Product Marketing team and contribute to long-term strategic plans and vision.
Qualifications
- 5+ years of experience in inbound and outbound product marketing required, preferably in SaaS.
- Experience in research and research methods.
- Track record of data-driven marketing and the ability to analyze and utilize data to inform strategies.
- Direct experience in pricing, packaging, and monetization strategies.
- Demonstrated ability to work cross-functionally with teams like Research, Product Management, Marketing, Sales, and Support.
- Track record of running successful launches.
- Excellent communication, presentation, and asset development skills.
- A strong entrepreneurial spirit with a drive to take on initiatives and pursue opportunities.
Extra Points
- Freight management, logistics, transportation, or adjacent industry.
- Two-sided SaaS marketplaces.
- Marketing, sales, customer support, customer success, agency, and/or account management roles.
Salary and Benefits
At Truckstop we are dedicated to creating a workplace that is equitable, inclusive, and inspiring for every employee. The anticipated base pay range for this position is: $120,000 — $150,000 USD. The position is also eligible for a yearly bonus.
Final salary is based on a number of factors including market location, job-related knowledge, education/training, certifications, key skills, experience, internal peer equity as well as business considerations.
Equal Employment Opportunity
Truckstop provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Truckstop participates in the E-Verify program. Learn more about the E-Verify program here .
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
$120,000 - $150,000 usd, plus bonus
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 12, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
