[Hiring] Senior Performance Marketing Specialist @almentor

Role Description

As the Senior Performance Marketing Specialist, you will:

• Create performance marketing campaigns on different online marketing channels (e.g.: Meta, Google, Tiktok, SnapChat).
• Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns.
• Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms.
• Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness.
• Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis.
• Ensure proper implementation of performance marketing process to achieve the target goals (e.g.: more subscriptions, more app installs, more customer retention).
• Manage an across test and learn strategy traffic to drive insight into campaign traffic, brand and users needs.
• Ensure continuous alignment with marketing team pre, during & post marketing campaign.
• Drive the installation of the mentor App to drive engagement with users and customers.
• Highlight all variables and specifications to optimize online marketing campaigns (e.g.: target audiences, bidding tactics, consumer habits) to increase conversions.
• Extract data from ad accounts on daily basis and execute data input on shared dashboards where all the team can share insights.
• Use external tools like Google Analytics and internal resources and extracted internal reports to track users' behavior and conversions and provide action plan.
• Proficient in implementing SEO best practices to enhance website visibility and organic search rankings.

Qualifications

• Bachelor's Degree in Marketing/Media or any related field.
• 3+ years experience in Performance Marketing, Media Buying, or Growth Marketing.
• Excellent command of Arabic and English.
• Good organization and planning skills.
• Creative and good writing skills.
• Up to date with the latest trends and best practices in online marketing and measurement.

Benefits

• Competitive salary packages.
• Flexible work arrangements.
• Family Medical insurance.
• Access to a wide range of courses on our platform.