[Hiring] Senior Performance Marketing Manager @Lingoda

Role Description

We are bringing our paid acquisition in-house and looking for an analytical, execution-driven Senior Paid Marketing Manager (all genders) to take direct ownership of our multi-brand paid media portfolio. Ideally you are based in Berlin, however we are open to working in other parts of Germany.

Your mission with us:

• Take over our paid acquisition from an external agency and build a unified, in-house growth engine.
• Immediate focus on our core B2C verticals:
  • Scaling approbation support for international doctors with Match Doctors.
  • Driving sign-ups for Curani.
• Expand into our B2B brands as funnels mature.

Because our conversions involve high consideration and distinct qualification cycles, you won’t just optimize for form-fills. You will connect the dots between ad spend and closed outcomes, partnering directly with our sales teams.

You will have strong backing and project ownership with the following resources:

• In-house creative and video talent to produce assets on demand.
• Support with tracking infrastructure.

Your tasks:

• In-House Campaign Ownership: Transition active Google and Meta accounts away from our agency; audit, restructure, and scale spend from €70k/month upwards across brands.
• Proactive Growth & Initiative: Take full ownership of testing bold new tactics, bidding strategies, and untapped angles.
• Google Ads Engine: Run high-intent search campaigns capturing niche medical terms.
• Paid Social & Channel Expansion: Scale Meta lead generation and spearhead testing across emerging channels.
• Lead Quality & Downstream Funnel Feedback: Partner closely with sales teams to analyze downstream lead quality.
• Structured Experimentation Rhythm: Establish and run a weekly testing sprint.
• AI-Assisted Workflows: Leverage generative AI tools to accelerate ad copy ideation.
• Visual Reporting & Strategic Storytelling: Build and maintain clean, visual dashboards.
• Landing Page & CRO Optimization: Partner closely with our Product Marketing Manager.
• Creative Direction: Feed real-time performance data back to our in-house video and design team.
• Tracking Collaboration: Define technical tracking requirements and partner with developers.

Qualifications

• 5+ years of hands-on performance marketing experience managing at least €50k+/month in direct ad spend.
• Proven success generating leads in niche, high-consideration verticals.
• Hands-on mastery of Google Ads and Meta Ads Manager.
• Strong ability to build visual reports and present data-backed recommendations.
• Demonstrated track record of taking initiative in testing new channels.
• Solid understanding of conversion pixels and event tracking.
• German (C1–C2) proficiency required for deep keyword research.
• English (C1) proficiency required for internal team collaboration.

Requirements

• Understanding of publicly funded or insurance-subsidized education/care models in Germany.
• Previous experience in health/education industry in Germany is a bonus.

Benefits

• Approachable leaders and transparent communication.
• Company events and team building budgets.
• An inclusive environment with great team spirit.
• Well-structured onboarding process.
• Remote work flexibility.
• Learning & development opportunities.
• Free access to our language classes.
• Mental health programs.
• Corporate benefits & pension funds.
• 30 vacation days per year.
• Free snacks & drinks at the office.
• Modern hardware necessary for your work.
• Flexible working hours.