[Hiring] Performance Marketing Manager @Sword

Role Description

Kaia Health, part of Sword Health, is the digital therapy for musculoskeletal (MSK) pain in Germany. Doctors can prescribe it and statutory health insurers cover it.

As Performance Marketing Manager you drive patient growth for Kaia in Germany through paid acquisition. You own our paid channels, with Meta first and Google next, and you are accountable for one thing above all: bringing in more qualified leads at a lower cost. You don't stop at the ad; you optimise the whole path from first click to sign-up, including landing pages, messaging and conversion rates.

You'll be a key member of our German growth team, working closely with Sword's international Growth and Marketing teams and our agency partners. This is a hands-on role with a lot of ownership.

What you’ll be doing

• Paid media management: Plan, run and optimise campaigns on Meta, then expand to Google Search and other channels as we grow our mix.
• Lead cost optimisation: Own cost per lead and cost per qualified lead, and continuously improve both through targeting, bidding, creative and funnel changes.
• Landing pages & CRO: Build, test and improve landing pages and the sign-up flow, working with Product and Design where needed.
• AI-powered creative at scale: Produce and iterate ad creative (video and static, incl. UGC-style formats) fast enough to keep testing, hands-on with AI tools yourself.
• Experimentation: Run structured tests on creative, audiences, messaging and landing pages, then scale what works.
• Budget & reporting: Manage budgets and pacing, and build your own reporting on CPL, CAC, CVR and ROAS, from click to activated patient together with Operations.
• Agency management: Steer external agencies and freelancers and hold them accountable for results.

Qualifications

• Native-level German (C2).
• 2–4 years running paid acquisition on Meta (Google a plus), with a track record of owning budget and hitting CPL/CAC targets.
• Proven experience optimising landing pages and conversion rates (e.g., A/B testing tools, analytics, basic tracking setup).
• Hands-on experience creating AI-powered ad creative, video and static. Bring examples.
• B2C / D2C experience; experience in a regulated category (health, insurance, finance) is a plus.
• Strong analytical skills; comfortable in Excel/Sheets and the native reporting tools of paid platforms.

Requirements

• Nice to have: experience with DiGA or digital health, marketing to a 45+ target group, HWG knowledge.

Benefits

• Total Compensation Range: €57.400 - €90.200 EUR.
• Country-specific benefits may vary and will be detailed separately.