[Hiring] Senior Performance Marketing Manager @Outreach

Role Description

The Senior Performance Marketing Manager is pivotal in driving pipeline growth by bridging marketing and operations to develop and execute data-driven campaigns across PPC, Social, Display, and Video Advertising Platforms. This role emphasizes uncovering new growth opportunities to enhance campaign performance and profitability.

• Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs.
• Drive shared budget and KPI goals in the process.
• Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV).
• Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth.
• Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals.
• Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets.
• Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS.
• Leverage customer segmentation and target market inputs to optimize media performance.
• Work closely with creative, product marketing, and sales teams to develop high performing ads.
• Manage portions of a budget in the range of $5M-8M per year.
• Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed.
• Serve as the strategic expert for our paid digital programs.

Qualifications

• Demonstrated history of delivering measurable results through performance marketing.
• 7+ years of experience in growth marketing/performance marketing.
• Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation.
• Proficiency with Google, YouTube, LinkedIn, and Bing platforms; familiarity with additional channels is a plus.
• Hands-on experience with CRM systems such as Salesforce.
• Building ABM segments and campaigns is a strong plus.
• Exceptional communication and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong proficiency with analytics tools and platforms.

Requirements

• $110,000 - $140,000 a year.
• The base salary range for this role is $110,000 - $140,000 USD.
• You may also be offered incentive compensation, bonus, restricted stock units, and benefits.
• Actual compensation is based on factors such as the candidate's skills, qualifications, and experience.
• Location-based compensation structure may apply.

Benefits

• Flexible time off.
• 401k to help you save for the future.
• Generous medical, dental, and vision coverage for full-time employees and their dependents.
• A parental leave program that includes options for a paid night nurse, and a gradual return to work.
• Infertility/assisted reproductive services benefit.
• Employee referral bonuses to encourage the addition of great new people to the team.
• Snacks and beverages in the Office, along with fun events to celebrate.
• Diversity and inclusion programs that promote employee resource groups.