[Hiring] Senior Performance / Growth Marketer @Theori

Role Description

Theori is hiring a Senior Performance / Growth Marketer to own the execution of Xint's paid campaigns, the HubSpot system behind them, and the Xint website. This is a hands-on role where you will:

• Build, launch, and optimize campaigns across paid channels.
• Own the website that drives traffic to these campaigns.
• Connect every click to pipeline in HubSpot.
• Work closely with product marketing, sales, and leadership to turn Xint's positioning into effective campaigns.

Key Responsibilities

• Own paid campaign execution end to end across LinkedIn Ads, Google Ads search and display, and retargeting: audiences, targeting, budgets, bidding, creative trafficking, UTMs, and conversion tracking.
• Test new paid channels, including Reddit, G2, and security-focused publishers and newsletters, and scale what returns.
• Run structured A/B tests on audiences, offers, copy, and landing pages; document results and retire what does not work.
• Own HubSpot Marketing Hub as Xint's analyst and power user: lead capture, forms, landing pages, lists, segments, and nurture workflows.
• Manage lead scoring, lifecycle stages, lead routing, and the MQL-to-SQL handoff with Sales; maintain clean CRM data through properties, deduplication, enrichment, and governance.
• Own the Xint website: page updates, new pages, navigation, demo request path, and fast on-brand landing pages for campaigns, launches, and events.
• Run conversion rate optimization against demo requests; own technical and on-page SEO, site speed, GA4, and Google Tag Manager.
• Build HubSpot dashboards and attribution reporting that tie spend to pipeline and revenue; report monthly with clear recommendations on what to scale, fix, or cut.

Qualifications

• 6+ years in performance, growth, or demand gen marketing, with at least 4 in B2B SaaS.
• Direct, hands-on management of paid budgets, including LinkedIn Ads and Google Ads, with demonstrable results.
• Expert-level HubSpot experience: built workflows and lead scoring from scratch and set up attribution reporting.
• Hands-on Webflow expertise, including CMS collections, components, and publishing workflow; record of owning a B2B company website.
• Working knowledge of SEO, GA4, Google Tag Manager, conversion tracking, UTMs, pixels, and ad platform integrations.
• Comfort with data: ability to build reports, read funnels, and make budget calls based on numbers.
• A testing mindset, with a record of experiments that improved conversion rates, cost per opportunity, or pipeline.
• Experience marketing to technical or senior buyers, where long cycles and buying committees are the norm; strong written communication across marketing, sales, and leadership.

Nice to Have

• Experience marketing cybersecurity, DevSecOps, or developer-adjacent products to CISOs and security teams.

Benefits

• Competitive salary + equity
• Health, dental, and vision insurance
• Generous PTO policy
• Remote work
• Laptop + home office stipend
• 401(k) match

Why Join Theori?

• Cutting-edge product: AI-driven security tools that protect real systems
• Smart team: Collaborate with world-class engineers and security researchers
• Growth stage: Join early and help define the culture of our North American team
• Real impact: Shape how AI transforms cybersecurity

Hiring Process

• 30-min intro call with the Hiring Manager
• 45-min role and experience deep dive
• 30-min conversation with a Xint product or product marketing partner
• Final conversation with founders / executive leadership
• Offer