[Hiring] Senior Paid Media Strategist @Anchour

Role Description

We're looking for a Senior Paid Media Strategist to lead paid media strategy, execution, and storytelling across a portfolio of clients — and to help shape how we do this work as our media practice grows.

In this role, you'll manage substantial paid media budgets across Google, Meta, connected TV, and programmatic, but the job goes well beyond campaign management. You'll own the full-funnel strategy: how we build awareness, move people through consideration, and close at conversion. You'll have opinions about creative. You'll connect data to decisions. And you'll communicate what's happening — and what to do about it — in a way that actually moves clients forward.

This is a real leadership opportunity inside our media team, at a moment when the practice is expanding and the people in it have genuine influence over how it's built. If you've been doing strong work inside a structure that doesn't give you much room to grow, this is the role that changes that.

This is a remote role based in New England.

Qualifications

• 5+ years managing paid media at a digital or performance marketing agency.
• Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager.
• Experience with connected TV platforms and programmatic required at this level.
• Understanding of how awareness, consideration, and conversion work together.
• Ability to brief a creative team with clarity and purpose.
• Experience managing significant paid media budgets across multiple clients.
• Ability to check campaigns daily and act on performance anomalies.
• Experience building automated dashboards and reporting workflows.
• Ability to explain data in a way clients understand and act on.
• Experience using AI tools to enhance work efficiency.
• Comfortable managing media for clients across different industries.
• Located in New England.

Requirements

• Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube.
• Monitor campaigns daily, tracking pacing, performance, and budget delivery.
• Set up campaigns with proper structure, tracking, naming conventions, and attribution.
• Proactively adjust bids, budgets, targeting, and creative based on performance signals.
• Stay current on platform changes, new features, and best practices.
• Develop media strategies that map to the full customer journey.
• Make clear recommendations on channel mix, audience architecture, and investment shifts.
• Brief creative teams with strategic clarity.
• Manage significant media budgets with a disciplined eye on pacing and efficiency.
• Build and maintain automated reporting systems for performance visibility.
• Communicate proactively with clients regarding campaign performance.
• Work closely with creative, strategy, and account teams to align media execution.
• Mentor junior team members and contribute to media team development.

Benefits

• Competitive Salary.
• Profit Sharing.
• Retirement savings plan with a 4% company match.
• Premium health, dental, vision, and life insurance.
• Optional health savings account for medical expenses.
• Home office setup reimbursement.
• 12 paid holidays throughout the year, including three flexible holidays.
• Minimum three weeks of paid time off per year.
• Paid parental, medical, bereavement, and other types of leave.
• Half-day Fridays throughout the summer.
• Cash for professional development and team bonding activities.
• $500 bonus for employees welcoming a new child.