[Hiring] Paid Media Marketing Manager @Cisco

Role Description

Our team drives the digital growth strategy for the Cisco security portfolio, connecting our innovative solutions with the organizations that need them most. We operate as a high-impact, cross-functional unit that partners closely with Product, Lifecycle, Web, and Operations teams to build a robust marketing pipeline. Our environment is fast-paced and collaborative, characterized by a bias toward action and a commitment to leveraging cutting-edge technology.

Your impact will include:

• Owning the end-to-end strategy and execution of digital campaigns to drive measurable audience engagement, lead acquisition, and marketing pipeline growth for the Cisco security portfolio.
• Translating complex business priorities into high-performing paid media plans across search, social, and emerging AI-native channels.
• Independently managing campaigns and external agency partners while applying rigorous experimentation to optimize performance.
• Implementing AI-driven workflows to enhance campaign research, creative development, and optimization.
• Conducting internal and agency meetings, campaign performance auditing, and implementing optimizations for performance marketing goals.

Qualifications

• Bachelor's degree and 6+ years of experience in performance marketing, paid media, digital acquisition, or growth marketing.
• Experience building and launching campaigns in advertising platforms (e.g., Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit).
• Experience developing structured tests across audiences, creative channels, and landing-page experiences.
• Experience managing external media agencies, including briefing, directing, and validating campaign performance.
• Experience using AI or automation to improve campaign workflows, data analysis, and reporting.

Requirements

• Experience with copywriting for digital ads (search, social, display), web analytics, tag management, CRM, or data-visualization systems.
• Experience with attribution modeling, incrementality testing, or customer-lifetime-value (CLV) optimization.
• Ability to translate complex performance data into clear, actionable recommendations for both technical and non-technical stakeholders.
• Experience marketing complex B2B technology, cybersecurity, or SaaS solutions across multiple stages of the customer journey.
• Creative judgment and experience developing actionable briefs for content, design, video, and animation partners and designers.

Benefits

• Medical, dental, and vision insurance.
• 401(k) plan with a Cisco matching contribution.
• Paid parental leave.
• Short and long-term disability coverage.
• Basic life insurance.
• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees.
• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness.
• 16 days of paid vacation time per full calendar year for non-exempt employees.
• Flexible vacation time off program for exempt employees.
• 80 hours of sick time off provided on hire date and each January 1st thereafter.
• Optional 10 paid days per full calendar year to volunteer.
• Annual bonuses for non-sales roles subject to Cisco’s policies.
• Performance-based incentive pay for sales roles.