[Hiring] Paid Media Manager @Silverback Strategies

Role Description

Today, we're looking for a Paid Media Manager to join our growing team. Our new Paid Media Manager will serve as a subject matter expert in all things related to Paid Media. You will play both the lead role & support on a portfolio of Paid Media client strategies, build & maintain great client relationships, manage timelines and deliverables, and directly grow clients’ marketing performance through your work.

The Paid Media Manager will independently lead account strategy for a select few of their own clients, while also working closely with Senior Paid Media Managers and Associate Directors to support on account strategy & tactical execution for larger clients as needed. This role is ideal for a Paid Media pro with 3+ years of experience who is driven and hungry to bring their media strategy & client ownership chops to the next level.

Here’s what we expect from our Paid Media Manager:

• Client Ownership: Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts. (3-5 clients)
• Hitting Client Goals: Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals.
• Hands-on-keys Execution: Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok).
• Client-Facing / Account Management: Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships.
• Testing & Innovation: Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing.
• Reporting: Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients.
• Project Management: Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change.
• Creative Strategy: Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed.
• Know Your Client's Business: Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices.
• Teamwork & Collaboration: Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation.
• Professional Growth: Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance.

Qualifications

• A minimum of 3+ years of paid media agency experience - ideal candidate has 3-5 YOE.
• Previous performance agency experience is a MUST-HAVE!
• Must-have experience managing both Paid Search and Social campaigns. (Main platforms are Google & Meta; secondary platforms are LinkedIn and TikTok)
• This role is not a good fit for someone who doesn’t want to talk directly to clients.
• Being able to build & execute winning Paid Media strategies across multiple industries is crucial.
• You MUST have prior experience taking "full ownership" of client(s) in a similar vein.
• You’re energized by & thrive in an environment where no two days are the same.
• You're a whiz in Excel and/or Google Sheets.
• Feedback fuels you; you lean into change and sharpen your skills.
• You run a clean calendar and keep priorities straight.

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Virtual Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match