[Hiring] Director of Paid Media @Unlock Technologies, Inc.

Role Description

The Director of Paid Media is responsible for owning and scaling Unlock's paid acquisition channels, including Google, Meta, and additional platforms. This is a high-ownership role that sets channel strategy, manages the paid media budget, and serves as an experienced thought partner across Acquisitions, Marketing, Data, Product, and external partners. The Director of Paid Media plays a critical role in driving acquisition growth as Unlock continues to expand its presence in the Home Equity market.

Qualifications

• 10+ years of experience in paid media, performance marketing, or customer acquisition
• Personally managed $1M+ per month in digital ad spend in a hands-on capacity as well as strategic
• Deep platform expertise on major performance media channels such as Google, Meta, TikTok, and others
• A proven track record running profitable, ROI-positive paid media in the lead generation space
• Experience working in a performance-first environment where every dollar of spend is expected to earn its place
• Command of creative diagnosis, audience strategy, bidding mechanics, and the ability to distinguish a creative problem from a targeting problem from a measurement problem
• Experience running ads across search, display, native, and retargeting platforms
• Experience building or scaling a paid media team, including hiring and developing junior channel specialists
• A strong understanding of how ad creative, landing page experience, and lead intent interact to drive downstream quality, not just top-of-funnel volume

Requirements

• Experience in the financial services vertical or adjacent regulated categories (insurance, health, legal)
• Familiarity with lead gen compliance requirements, including TCPA, state-level advertising rules, and platform-specific policy constraints

Benefits

• Discretionary Time Off: Flexible time off for you to rest and recharge as needed.
• Comprehensive Health Plans: Medical, dental, and vision plans to support your well-being.
• 401(k) Match: An annual 4% employer match to aid in your retirement planning.
• Make Your Mark: Your chance to play a pivotal role in our growth and leave a lasting impact on the company and industry.