[Hiring] Senior Paid Media Specialist @Hunt St

Role Description

Looking for Philippines-based candidates for the role of Senior Paid Media Specialist (Meta & Google Ads).

Compensation range: $2,500 - $4,000 AUD/month

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Role Overview:

• Our client is a digital agency replacing their paid media specialist.
• We need an extremely senior, Philippines-based specialist who will own Meta Ads and Google Ads strategy and execution across our client portfolio.
• All of our work is lead generation on Meta and Google Ads.
• This is a full-time, long-term remote role.
• The person must have built their career inside agencies, not as a freelancer.
• They will work with a high degree of autonomy, act as the senior paid media voice for our clients, and be accountable for results.

Key Responsibilities

• Own strategy, structure and day-to-day management of Meta and Google Ads across a portfolio of client accounts.
• Plan and run creative testing on Meta, and brief creative based on performance data.
• Manage Google Search, Performance Max and local campaigns, including query mining, location targeting and bidding strategy.
• Set up, audit and maintain conversion tracking: Meta Pixel and Conversions API, Google Ads conversions, GA4, call and form tracking, and server-side tagging where relevant.
• Tie account performance to client business outcomes such as cost per lead, cost per booked appointment and revenue per patient, and set budgets accordingly.
• Prioritise time across many accounts, spotting problems and opportunities before clients or management do.
• Write client reports and updates, and join client calls to present results and recommendations.
• Audit new client accounts during onboarding and pitches.
• Document account structures, tests and processes so knowledge stays with the agency.

Qualifications

• Agency background with at least 7 years in paid media, mostly employed by digital or performance agencies.
• Recent title such as Senior Paid Media Manager, Performance Lead or Head of Paid, ideally with experience leading or mentoring others.
• Portfolio management experience, managing 8 or more client accounts at the same time, mostly lead generation for local service businesses.
• Experience with international clients, specifically Australian, US or UK client accounts.
• Expertise on both Meta and Google Ads, with hands-on depth on both platforms.
• Strong working knowledge of Conversions API, GA4, Google Tag Manager and attribution.
• Ability to analyse creative performance and write clear creative briefs.
• Business thinking, discussing results in terms of cost per lead, cost per booked appointment and revenue per patient.
• Verifiable track record with measurable results and references from agency employers.
• Exceptional English, near-native written and spoken English.

Nice-to-haves

• Experience with GoHighLevel for tracking leads through to booked appointments and sales.
• Healthcare advertising experience, especially high-ticket treatments with longer decision cycles.
• Familiarity with call tracking tools such as CallRail.
• Experience with offline conversion imports from a CRM back to Meta and Google.
• Experience with Looker Studio or similar reporting tools.
• Experience training or managing junior paid media staff.

Exclusions and Red Flags

• A career built mainly on freelancing through Upwork, OnlineJobs.ph, Fiverr or similar platforms.
• CVs made up mostly of short contracts or "various clients" with no named agency employers.
• Titles such as "Virtual Assistant" or "Freelance Ads Manager" as their main experience.
• Experience limited to in-house roles for a single brand, or mainly e-commerce with little lead generation work.
• Strong on only one of Meta or Google Ads.
• Unable to name the agencies they worked for, the types of clients, or the spend they managed.
• Relies on certifications instead of real account results.
• English that is good but not client-ready.

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).