[Hiring] B2B Digital Marketing and Hubspot Specialist @Hunt St

Role Description

The B2B Digital Marketing & HubSpot Specialist is responsible for the day-to-day execution and continuous improvement of our lead generation, organic B2B social media, HubSpot websites, and HubSpot Marketing Hub Professional, as well as some BigCommerce category pages. The role creates and publishes professional content, maintains accurate and conversion-focused website content, builds and manages marketing campaigns and automation, and supports the generation, nurturing and handover of qualified leads.

The role reports to and works closely with the Company Director, Design Manager, HubSpot Coach, sales teams and operational stakeholders in Australia. The successful candidate is expected to work independently within approved plans, brand standards, processes and decision rights, while escalating technical, commercial, customer-sensitive and reputation-sensitive matters.

Approximate split: 40% website/CMS, 30% content and social, 30% automation and reporting

Key Responsibilities

• HubSpot Website & CMS Administration
  • Own routine content administration across our HubSpot websites.
  • Create, update and publish approved product and service pages, landing pages, blog articles, listicles, case studies, news items, team profiles, forms, CTAs (calls to action), menus, downloads and other website content.
  • Build and update pages using approved HubSpot templates and selected BigCommerce category pages, applying basic HTML and CSS where appropriate.
  • Apply on-page SEO requirements, including page titles, meta descriptions, headings, internal links, image alt text, URL structure, and content formatting, in line with the agreed SEO and AEO direction.
  • Optimise images, documents and other web assets for quality, accessibility and page performance.
  • Conduct pre- and post-publication quality assurance across desktop and mobile, including links, forms, downloads, layout, spelling and lead routing.
  • Maintain HubSpot forms, landing pages and CTAs and verify that submissions, notifications and campaign attribution function correctly.
  • Maintain a website change log and promptly identify, document and escalate hosting, security, custom development, integration or complex plugin issues to the Director or external provider. Monitor website accuracy and identify outdated, missing or underperforming content for improvement.
• B2B Content & Social Media
  • Develop and maintain monthly organic social media calendars, aligned with approved marketing plans and campaign priorities.
  • Research relevant industry topics, customer challenges, project applications, competitor activity and market developments to identify useful B2B content opportunities.
  • Draft, edit, schedule and publish high-quality organic content across LinkedIn, Facebook, Instagram and other approved channels, with LinkedIn as the primary B2B platform.
  • Repurpose product information, project updates, case studies, blog articles, photography, video and sales materials into channel-appropriate social content.
  • Prepare social media assets using Canva, ElevenLabs, Gamma, HubSpot and Claude.
  • Monitor comments, messages, mentions and engagement; respond to routine interactions using approved messaging and promptly escalate technical enquiries, complaints, sales opportunities and sensitive matters.
  • Maintain an approved evergreen content bank and accurate records of content status, approvals, publication dates and source assets.
  • Monitor content and social media performance and recommend practical improvements to content format, messaging, timing and calls to action.
• Lead Generation, Automation & Reporting
  • Build and maintain email nurture sequences, workflows and lists/segments in HubSpot.
  • Maintain lifecycle stages, lead scoring and the MQL-to-sales handover process with the sales team.
  • Keep CRM marketing data clean (properties, forms mapping, duplicates, consent/subscription types).
  • Build and maintain HubSpot dashboards and GA4 reporting; produce a monthly performance summary with recommendations.
  • Set up and verify conversion tracking and campaign attribution.
• Graphics & AI
  • Technical design skills are not required; working proficiency with Canva, Claude, Gamma, ElevenLabs and HubSpot Breeze is required.
  • Support the Design Manager with product mockups and graphics.

Qualifications

• 5+ years in digital marketing, marketing operations or marketing automation
• Strong hands-on HubSpot Professional (or above) experience: CMS page and landing page building, forms, workflows, lists, lifecycle stages, lead scoring and reporting
• Email marketing and nurture sequence experience
• Experience managing organic B2B social media, particularly LinkedIn company pages, including scheduling via HubSpot’s social tool
• GA4 reporting, conversion tracking and campaign attribution
• Basic HTML and CSS
• SEO and AEO fundamentals
• Working proficiency with Canva and AI tools (Claude, Gamma, ElevenLabs, HubSpot Breeze), including prompting for marketing outcomes
• Excellent written English suitable for an Australian B2B audience (writing samples required)
• Strong attention to detail; able to manage multiple priorities independently in a remote environment

Desirable

• Experience supporting B2B marketing teams
• Experience working with or for Australian businesses
• Familiarity with They Ask, You Answer / inbound methodology
• HubSpot certifications (Inbound, Marketing Hub Software, Content Hub)
• BigCommerce experience

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)