[Hiring] Senior Wordpress/Digital Marketing Specialist @Penbrothers

Role Description

We are seeking a Senior Wordpress/Digital Marketing Specialist to own the development, maintenance, performance, and continuous improvement of our WordPress website.

• Build and maintain website pages, templates, and landing pages.
• Troubleshoot technical issues.
• Optimize website speed, security, accessibility, and search engine readiness.
• Ensure the site supports our digital marketing and lead-generation efforts.
• Implement website-related SEO improvements, structured data, analytics, and conversion tracking.
• Enhance landing pages to help prospective customers find Intech Pacific, understand our services, and book discovery calls and assessments.

This is a hands-on technical role focused primarily on WordPress development and website ownership, with supporting knowledge of SEO, AI search visibility, paid media, analytics, and conversion optimization.

Qualifications

• At least five years of hands-on experience developing, maintaining, and optimizing WordPress websites.
• Working proficiency in PHP, HTML, CSS, and JavaScript.
• Demonstrated experience improving website speed, Core Web Vitals, and overall performance.
• Proven technical and on-page SEO work.
• Working knowledge of AEO and GEO.
• Familiarity with GA4, Google Tag Manager, and Google Search Console.
• Understanding of website accessibility, security hygiene, and responsive design.
• Strong written English and the ability to explain technical issues to non-technical stakeholders.
• A disciplined approach to testing, documentation, troubleshooting, and production releases.

Requirements

• WordPress development and site management.
• Manage plugins: audit, update, test on staging, resolve conflicts, and reduce plugin count.
• Improve page speed and Core Web Vitals through caching, image optimization, script control, and font loading.
• Maintain backups, staging workflow, security hygiene, uptime monitoring, and WCAG 2.1 AA accessibility.
• Manage forms, spam control, and lead handoff to our CRM.
• Run keyword and intent research for CMMC, compliance, cybersecurity, and managed IT topics.
• Own technical SEO: indexation, canonicals, sitemaps, robots directives, redirects, and crawl issues.
• Optimize on-page elements: titles, meta descriptions, headings, internal links, and media.
• Build topic clusters and hub pages, and write content briefs for writers and the marketing team.
• Manage local SEO, including Google Business Profile, NAP consistency, and location pages.
• Structure content for AI assistants and generative search.
• Implement and validate schema that matches visible page content.
• Track brand presence and citations across AI platforms.
• Build and manage Google Ads campaigns.
• Write and test responsive search ads and assets.
• Manage GA4, Google Tag Manager, and Google Search Console.
• Set up conversion tracking for forms, calls, and booked meetings.
• Plan and run A/B tests on landing pages and CTAs.
• Deliver a monthly report focusing on leads and pipeline.

Benefits

• Meaningful work & Growth: Opportunities to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: Genuine investment in our people’s career and welfare.
• Global reach & local impact: Work with high-growth startups from the comfort of your own home.
• Powering global startups: Created 1,400 Filipino jobs empowering global start-ups.