[Hiring] Senior Google Ads Specialist @Boomering Inc

Role Description

This is a remote position.

We are looking for a highly skilled Senior Google Ads Specialist to join a fast-growing, Perth-based digital agency specializing in SEO, GEO (Generative Engine Optimisation), Google Ads, web design, and AI automation. This is not a generalist marketing role. We want a true Google Ads expert who lives and breathes paid search, knows the platform inside out, and will take full ownership of the agency’s Google Ads accounts across a growing client portfolio.

The successful candidate will work with minimal supervision, proactively identify opportunities, and bring fresh ideas and best practices to the team—not just match the agency’s current level of expertise, but raise it. Experience driving direct bookings for hotels, resorts, and accommodation providers is a major advantage. Over time, the role will grow to include client-facing communication and strategy discussions.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related discipline is preferred.
• Minimum of 4–5 years of hands-on Google Ads experience, managing campaigns end-to-end at a senior level.
• Agency experience managing multiple client accounts and budgets simultaneously is strongly preferred.
• Proven experience in the hotel, resort, travel, or hospitality space—particularly driving direct bookings, Performance Max for travel, and Hotel Ads—is highly desirable.
• Deep expertise across Search, Performance Max, Display, YouTube/Video, Demand Gen, and Shopping campaigns.
• Strong command of bidding strategies, audience targeting, keyword research, negative keyword management, and ad copy testing.
• Advanced knowledge of conversion tracking and measurement using Google Tag Manager, Google Analytics 4, enhanced conversions, and offline conversion imports.
• Comfortable using Google Ads Editor, scripts, Looker Studio, and third-party PPC tools for automation, reporting, and optimization.
• Current Google Ads certifications in Search, Display, Video, Shopping, and Measurement are preferred.
• A demonstrable track record of improving ROAS, CPA, and conversion volume, with case studies or results you can discuss.
• Solid knowledge of SEO and GEO/AI search optimization is a strong advantage, as you may support the SEO team over time.
• Familiarity with GoHighLevel or similar CRM/marketing automation platforms is a plus.
• Excellent written and spoken English, with the confidence to explain performance and recommendations clearly to stakeholders and, eventually, clients.
• Highly self-driven, reliable, and organized, able to own outcomes without micromanagement.

Requirements

• Take full ownership of all Google Ads accounts, from strategy and setup through daily management and optimization.
• Plan, build, and launch new campaigns aligned with each client’s goals, including direct-booking campaigns for hotel and resort clients.
• Conduct in-depth account audits and competitor analysis to uncover wasted spend and growth opportunities.
• Continuously optimize bids, budgets, keywords, audiences, ad copy, assets, and landing page alignment to maximize ROAS and conversions.
• Set up, test, and maintain accurate conversion tracking and attribution across GA4, Google Tag Manager, and connected platforms.
• Run structured A/B tests on ads, extensions, bidding strategies, and landing pages, and document learnings.
• Prepare clear performance reports and dashboards, translating data into actionable insights and recommendations.
• Proactively recommend new strategies, features, and best practices, keeping the team informed of Google Ads platform updates and industry trends.
• Collaborate with the SEO, web development, and automation teams to align paid search with organic, GEO, and conversion rate optimization efforts.
• Support SEO and GEO initiatives as required, including keyword research, on-page recommendations, content briefs, and technical checks.
• Over time, liaise directly with clients to present results, discuss strategy, and manage expectations.
• Manage budgets and pacing across multiple accounts to ensure spend is efficient and on target.

Benefits

• Genuinely caring Leadership Team
• Competitive salary package
• Company-provided full set-up for desktop/laptop with a back-up internet
• Free pre-employment Medical Assessment (T&C apply)
• HMO on the first day of hire
• 15 Vacation Leaves and 5 Sick Leaves
• Annual Performance Reviews
• Unlimited Employee Referral Incentives
• Employee Loan Facilities
• Social Clubs and Interest Workshops
• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance.
• Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pay.

Company Description

Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga. Our mission to enrich client and staff lives through simple and smart offshoring solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence, and Partnership) are the framers of our continuing success.

Providing equal opportunities and a collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference.

Future-proof your career and pursue your passion with Boomering! We want career thrill-seekers who are committed to growth as much as we are.

Website: www.boomering.ph

Career Portal: https://boomering.zohorecruit.com/jobs/Careers

Facebook and LinkedIn: Boomering Inc.; Boomering Careers