[Hiring] Senior Paid Media Manager @Well-Oiled Operations

Role Description

We are hiring a Senior Paid Media Manager to own our in-house performance marketing across paid social and paid search. You will start by leading Meta (Facebook and Instagram) campaigns and, over time, expand into additional platforms including Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, Amazon, and emerging channels like ChatGPT placements.

This is a hands-on role for an experienced media buyer who is just as strong in strategy and data analysis as they are in campaign setup. You are responsible for the outcomes: leads, sales, profitability, and the data story behind them. You think cross-channel, optimize daily, and hold yourself to a standard where every dollar spent can be accounted for.

You will work closely with the Meta, Funnels & AI Performance Coach, our Brand & Creative Director, and our Messaging & Copy Strategist to align offers, creative, and funnels. Collaboration is not optional here. The best campaigns come from people who communicate early, share what they are learning, and build on each other's work.

As a growing company, there will be seasons where this role flexes across departments or picks up work outside the core scope to keep things moving. The expectation is not that every task fits neatly into a job description, but that you lead with ownership, communicate what you are carrying, and help the team solve for it together.

Qualifications

• 5 to 7+ years of hands-on experience running paid media campaigns, including Meta Ads Manager plus at least one additional major platform (Google, YouTube, TikTok, LinkedIn, etc.).
• Proven track record managing meaningful ad budgets and consistently hitting performance targets (ROAS, CAC, lead volume, profitability).
• Strong analytical skills and fluency with ad platform dashboards, Google Analytics or GA4, and reporting tools.
• Experience building and managing full-funnel campaigns from top-of-funnel awareness through conversion and retention.
• Hands-on experience setting up pixels, conversion APIs, UTM structures, and server-side tracking.
• Experience running structured A/B and multivariate tests on creative, audiences, landing pages, and bidding strategies.
• Experience working with creative, copy, and marketing teams to brief assets, align messaging, and improve campaign performance through collaboration.
• In-house experience strongly preferred.
• Bonus: Experience in online education, coaching, info-product, or creator businesses.

Requirements

• End-to-End Ownership: Own campaign management across Meta (Facebook and Instagram) to start, then expand into other platforms.
• Full-Funnel Campaigns: Plan, build, launch, and optimize campaigns for leads, sales, and profitability.
• Daily Optimization: Analyze performance daily and weekly to improve CAC, ROAS, LTV, and overall profitability.
• Cross-Channel Thinking: Evaluate cross-channel impact and blended performance.
• Budget Management: Manage ad spend responsibly and proactively flag when spend is trending off-target.
• Tracking Setup: Set up and maintain tracking infrastructure.
• Attribution: Understand attribution models and their limitations.
• Reporting: Provide clear, actionable reports to leadership on a weekly and monthly cadence.
• Dashboard Management: Build and maintain dashboards for campaign performance visibility.
• Testing Roadmap: Develop and run structured testing roadmaps.
• Creative Collaboration: Partner with the Brand & Creative Director and design team.
• Funnel Alignment: Collaborate with the Meta, Funnels & AI Performance Coach.
• Messaging Collaboration: Work with the Messaging & Copy Strategist.
• Platform Expansion: Research and recommend expansion into new platforms.
• Cross-Functional Partnership: Work closely with marketing, sales, coaching, and creative teams.
• Proactive Updates: Keep leadership informed on campaign performance.
• Platform Intelligence: Stay on top of platform changes and share updates.
• AI & Efficiency: Leverage AI tools to streamline reporting and automate tasks.
• Training Program: Actively participate in our advertising training program.
• Feedback Implementation: Receive coaching and feedback with an open mind.
• Ownership of Growth: Take responsibility for your own development.
• Knowledge Sharing: Share learnings and mistakes openly.

Benefits

• $85k - $100k DOE
• Remote work flexibility
• In-person company events (2-3 times per year)
• A culture built on high standards, collaboration, and results
• A team of true A-Players who celebrate wins together
• Health benefits including dental and vision
• Paid Time Off