[Hiring] Senior Paid Marketing Strategist @Typeform

Role Description

We’re looking for a Senior Paid Marketing Strategist to help us rethink how Typeform approaches paid acquisition.

• Own and grow key channels including TikTok, YouTube, Google Performance Max, and Uber Ads.
• Test new opportunities across areas such as audio and CTV.
• Manage significant media budgets and build channel strategy.
• Develop campaigns and work closely with creative teams.
• Understand the true business impact of investments through MMM, incrementality testing, and other measurement approaches.
• Join the Acquisition team within Marketing and partner closely with Creative, Product Marketing, Data, RevOps, and Finance.

Qualifications

• Around six or more years of hands-on and strategic experience in performance marketing and media buying.
• Strong experience managing paid social and video channels, ideally including TikTok, YouTube, and Meta.
• Experience owning campaigns from initial idea and creative brief through implementation, optimisation, and measurement.
• A track record of managing six-figure budgets and delivering efficient performance.
• Experience working with MMM, incrementality testing, or other measurement methods beyond traditional attribution.
• Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC, and LTV.
• A strong understanding of digital measurement, from tagging and attribution through to incrementality.
• Experience developing creative and UGC assets for paid social channels.
• The ability to balance creative thinking with strong commercial judgement.
• Curiosity and a willingness to figure things out.
• Confidence working across teams and influencing partners in Creative, Product Marketing, Data, and Finance.
• Comfort operating with uncertainty.

Requirements

• Experience working in SaaS or B2B lead generation (nice to have).
• Experience across sales technology or marketing technology (nice to have).
• Experience managing external agencies or digital production partners (nice to have).
• Experience with ad servers and campaign trafficking (nice to have).

Benefits

• Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe.
• We move as one team, empowering our collective efforts by valuing each individual’s unique perspective.
• This fosters strong bonds grounded in respect, transparency, and trust.
• We champion our diverse customer base by anticipating their needs and addressing their challenges with priority.
• Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.
• We are proud to be an equal-opportunity employer.
• We celebrate diversity and stand firmly against discrimination and harassment of any kind.