[Hiring] Senior Paid Digital Media Manager @321 the Agency

Role Description

As a Senior Paid Digital Media Manager at 321, you will lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients, with specialized focus on insurance and business services industries including roofing, legal services, real estate, healthcare, and home services.

This role requires deep expertise in marketing dynamics including:

• Lead generation optimization
• Funnel conversion
• Seasonal campaign management (Annual Enrollment Periods, weather-related awareness campaigns)
• Life and geographical event targeting
• Navigating extended consideration cycles typical of purchase decisions

You understand how to drive cost-effective acquisition while managing complex attribution models across multi-touch customer journeys, all streamlined through AI innovation and automations.

You will advance full-funnel media strategy and execution—from awareness and consideration through retention—while integrating paid media with CRM automation and customer lifecycles. This role combines strategic knowledge with technical execution expertise, requiring proficiency across:

• Paid search
• Paid social
• Programmatic display
• CTV

As a senior member of the Digital team, you will pioneer innovative approaches to performance marketing in regulated industries, and serve as a strategic partner to clients seeking measurable business growth through data-driven digital advertising.

Qualifications

• Expertise in paid digital media strategies
• Proficiency in Google Ads, Meta, LinkedIn, YouTube, programmatic display, and emerging platforms
• Strong understanding of marketing automation platforms (HubSpot, High Level, Salesforce Marketing Cloud)
• Experience in regulated industries
• Ability to analyze data and generate insights

Requirements

• Lead the development and execution of comprehensive paid digital media strategies for clients
• Design full-funnel media strategies that align with customer journeys
• Create media strategies for business services clients that drive lead generation, customer acquisition, and business growth
• Establish performance benchmarks, KPIs, and success metrics
• Stay current on platform updates, algorithm changes, and advertising best practices
• Execute hands-on campaign setup, optimization, and management across all major paid digital platforms
• Develop and manage landing page strategies, conversion funnels, and form optimization
• Implement comprehensive tracking architecture
• Create A/B testing frameworks for ad creative, audience segments, bidding strategies, and landing page elements
• Manage campaign budgets, pacing, and bid strategies
• Collaborate with Creative team on ad creative development
• Design integrated marketing strategies that connect paid media with CRM automation
• Oversee the development of robust, dynamic, and highly visual reports and dashboards
• Assist in the production of paid digital proposals, pitches, RFPs, and media plans
• Identify growth opportunities within existing accounts

Benefits

• Health, dental, and vision insurance
• 401K after one year of employment
• 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
• 3 Sick/Mental Health Days
• 8 Hours Volunteer Time
• Additional PTO at holiday and management discretion
• Paid parental leave
• Professional development opportunities
• Leadership training opportunities and career advancement pathways
• A collaborative, creative, and ambitious team environment

Company Description

321 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.