[Hiring] Senior Media Manager @City Cast

Role Description

We're hiring a Senior Media Manager to execute, optimize, and report on the paid campaigns that help new listeners and readers find City Cast. This is a hands-on senior role where you'll:

• Bring the plan to life:
  • Take campaign plans from the Marketing Director and turn them into builds: audiences, placements, flighting, and budgets.
  • Handle small, one-off paid requests from individual cities, from strategy and setup through reporting.
  • Flag what the data is telling you: where spend could shift, what's worth testing next, and what to pull back on.
  • Partner with our city teams to understand what they need (more listeners in Denver, more newsletter sign-ups in Nashville) and make sure campaigns deliver.
• Run and optimize the campaigns:
  • Set up, launch, and manage campaigns end to end in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and our programmatic DSP(s).
  • Own targeting, bidding, pacing, and budget management across a portfolio of local markets.
  • Optimize daily and weekly: shift budgets, refresh creative, and adjust bids and targeting based on the data.
  • Test constantly - creative, audiences, placements, landing pages - and keep a running log of what we learned.
  • Brief and collaborate with creative on ads that feel native to each platform.
• Measure and report:
  • Set up and maintain tracking, pixels, conversion events, and UTMs so our data is something we can trust.
  • Work with our Senior Data Analyst to build regular performance reporting (CPA, ROAS, cost per subscriber, reach) and share clear takeaways with city and network teams, not just dashboards.
  • Deliver weekly and monthly performance updates, and walk teams through results so everyone knows what's working and why.
  • Keep an eye on industry changes (privacy updates, new ad products, platform shifts) and tell us what they mean for us.

Qualifications

• 6–8 years of hands-on paid media experience, with deep execution, optimization, and reporting chops (agency, in-house, or a mix).
• Deep, recent experience running campaigns in Meta and TikTok, plus working knowledge of Reddit Ads and at least one programmatic DSP (The Trade Desk, DV360, StackAdapt, or similar).
• A track record of managing meaningful budgets across multiple campaigns or markets — and moving the numbers that matter.
• Comfort with measurement: pixels, conversion APIs, UTMs, attribution, and the honest limits of all of the above.
• Strong analytical skills and experience partnering with analysts or data teams. You can live in a spreadsheet and still tell a story a non-marketer will remember.
• Clear, kind communication. You explain why, not just what, and you're as comfortable saying "this didn't work" as "this crushed it."
• Curiosity about local news and the people who listen to and read it.

Requirements

• Nice to have:
  • Experience marketing podcasts, newsletters, or subscription media products.
  • Experience with audio, CTV, or podcast advertising (Spotify Ads, Pocket Casts, Overcast).
  • Familiarity with geo-targeted, multi-market campaigns.

Benefits

• This position is full-time and remote, with excellent benefits.
• The salary range is $90,000-$110,000 depending on experience.

Company Description

City Cast is a network of one-of-a-kind, daily local news podcasts in cities around the country, accompanied by a daily email newsletter and website that keeps you in the know about what’s happening in your community. Currently available in:

• Chicago
• DC
• Denver
• Las Vegas
• Madison
• Nashville
• Philadelphia
• Pittsburgh
• Portland
• Salt Lake
• Seattle
• Twin Cities

City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions.