[Hiring] Senior Marketing Ops Strategist @Power Digital

Role Description

As the Senior Marketing Operations Strategist, you provide comprehensive marketing operations support for our larger and more complex B2B and B2C Lead-Generation clients. You are responsible for managing the tools and processes that enable lead capture, nurture, and flow through the revenue funnel. This includes:

• Building the foundation for marketing operations success
• Optimizing and maintaining marketing operations excellence on an ongoing basis
• Performing high-level sales operations tasks, including building intermediate automations and dashboards for revenue teams
• Advising on standard CRM-use processes for the sales team
• Providing senior support to other Marketing Operations Strategists
• Solving problems quickly and thinking of long-term processes and solutions
• Presenting creative reporting to clients and team members through storytelling
• Implementing learnings to enhance future processes and strategies

Responsibilities

• Setting the foundation for Marketing Operations excellence
• Manage and perform Marketing Automation Platform/CRM setups (primarily Hubspot)
• Manage and perform migrations to new Marketing Automation Platforms/CRMs (primarily Hubspot)
• Clean up existing Marketing Automation Platforms/CRMs
• Typical clean-up tasks include:
  • Deduplication (via Insycle)
  • Field standardization
  • Asset organization
  • Contact purges
  • Sync error resolutions
  • Sync setting updates
  • Compliance program setup
  • Custom field consolidation
• Set up any custom objects or custom behavioral events
• Ensure platform integration syncs are accurate and clean
• Strategize sales and marketing alignment automation within the Marketing Automation Platform/CRM
• Lead program strategy and implementation including:
  • Target audience builds (e.g., ICP criteria and decision-maker makeup)
  • List segmentation
  • Lifecycle funnel automation
  • Workflow development
  • Scoring model creation
• Optimizing and expanding existing Marketing Ops setups
• Build dashboards within the CRM for revenue teams that contain important metrics and KPIs for each leader
• Lead qualification automation optimizations
• Campaign creation & SOPs
• System troubleshooting & additional customizations
• Additional custom reports & dashboards
• High-level sales operations processes and functions within the CRM
• KPI field setup & tracking (e.g., Lead status date stamps, speed to lead tracking)
• Sales performance & activity reports
• Operational and day-to-day SOP creation for CRM utilization and clean data entry
• Support internal growth of the Marketing Ops Department
• Audit systems of prospective/existing clients
• Actively identify opportunities to improve products/services beyond their accounts
• Mentor team members and hold strategy sessions on accounts they support
• Review and provide feedback to junior team members on reports & deliverables
• Assist with developing our product offering and share insights with the team
• Document all processes and conduct trainings for client and/or sales team members

Qualifications

• 4+ years experience in marketing operations or related role
• Expert in Hubspot and proficient in Pardot (any other MAP and CRM platforms are a plus!)
• High proficiency in Salesforce with the ability to perform intermediate functions including:
  • Report and dashboard builds
  • Campaign setup and reporting
  • Field setup and mapping
  • Record customization
  • Intermediate to advanced automation builds
• Experience with various sales and marketing systems and tools (e.g., ZoomInfo, SalesLoft, Insycle, 6Sense) and understanding of how they interact with a Marketing Automation Platform and/or CRM
• Ability to quickly troubleshoot issues within the marketing technology stack (including the CRM)
• Experience building out complex processes and automations
• Ability to be client-facing and discuss complex strategies and recommendations with the client
• Comfortable with ambiguity and able to structure complex issues
• Excellent organizational, time-management, and prioritization skills

Requirements

• Proficiency in spoken and written English at an advanced level
• This is a contract, project-based position

KPI (Key Performance Indicators)

• Leads 6 - 8 clients (more of our complex clients)
• RPE goal of $25k/month
• 90% client retention rate

MITs (Most Important Things)

• Manage accounts with the highest workflow volume or complexity with positive feedback
• Lead trainings and play an active role in team member development and support within the department
• Collaborate closely with team members across internal departments and roles