[Hiring] Senior Marketing Operations Manager @Neo Security Inc

Role Description

We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.

The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.

Responsibilities

• Marketing Infrastructure & Tech Stack
  • Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
  • Evaluate, onboard, and integrate new tools as the business scales
  • Maintain data integrity across all systems: deduplication, normalization, and routing logic
  • Document all processes, workflows, and system configurations
  • Partner with IT and Security on procurement, SSO, and data compliance requirements
• Lead Scoring & MQL Management
  • Design, implement, and iterate on behavioral and demographic MQL scoring models
  • Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
  • Build and maintain lead routing and assignment rules in partnership with Sales Ops
  • Monitor score decay, conversion rates, and funnel velocity — optimize continuously
  • Establish SLAs between Marketing and Sales for lead follow-up and feedback loops
• System Integrations
  • Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability
  • Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech
  • Partner with RevOps on attribution modeling and multi-touch reporting
  • Troubleshoot and resolve integration failures and data sync issues proactively
• Reporting & Analytics
  • Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics
  • Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds
  • Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity
  • Support quarterly business reviews with pipeline attribution analysis
• Campaign Operations
  • Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels
  • Own email deliverability, list hygiene, and database health
  • Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows

Qualifications

• 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
• Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
• Hands-on experience building or significantly rebuilding an MQL scoring model
• Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
• Experience managing complex MAP-to-CRM integrations and third-party tool connections
• Comfortable with SQL or working alongside data/BI teams to pull and validate data
• Highly organized and process-driven — you document everything
• Strong communicator who can translate technical concepts for non-technical stakeholders
• Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience

Nice to Have

• Experience building a marketing tech stack from an early or mid-stage starting point
• Familiarity with intent data platforms (6sense, Bombora, G2)
• Experience with ABM program operations
• Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau)
• Prior experience at a cybersecurity company