[Hiring] Manager, Marketing Operations @Yelp

Role Description

You are a thoughtful marketing operations leader who enjoys building scalable systems, developing high-performing teams, and turning complex marketing needs into clear, efficient execution. You’re energized by working at the intersection of campaign operations, marketing technology, data, automation, and cross-functional collaboration. You enjoy solving ambiguous problems, improving how teams work, and helping marketers deliver accurate, measurable campaigns that support business growth.

At Yelp, our mission is to connect people with great local businesses. Marketing Operations plays an important role in bringing that mission to life by enabling lifecycle and revenue-driving marketing campaigns that are reliable, data-driven, and scalable. In this role, you’ll lead a team responsible for:

• Campaign enablement
• Marketing automation
• QA
• Troubleshooting
• MarTech operations
• Deliverability
• Web operations

You’ll partner closely with Lifecycle Marketing, Marketing Technology, Product, Engineering, Analytics, Creative, and other cross-functional teams to ensure our marketing systems, workflows, and digital experiences support strong execution and measurable impact.

We’re looking for an experienced people leader with hands-on marketing automation expertise and strong operational judgment. You should be comfortable managing team planning over a three-month-plus horizon, prioritizing work based on business impact, coaching team members through complex operational and technical challenges, and coordinating work across partner teams.

We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

Qualifications

• Several years of experience in marketing operations, revenue operations, marketing automation/technology, web operations, or a related function.
• Experience managing or formally leading team members, including coaching, prioritizing work, providing feedback, supporting development, and creating a positive, accountable team environment.
• Hands-on with marketing automation platforms such as Braze, SFMC, Marketo or similar systems.
• Comfortable with MarTech infrastructure and technical operations.
• Strong project management and communication skills.
• Practical familiarity with AI, automation, experimentation frameworks, or advanced analytics.
• Experience designing or rolling out AI-powered workflows, automation playbooks, campaign QA tools, intake automation, experimentation workflows, web QA processes, or reporting systems.
• Working knowledge of marketing web operations, such as CMS workflows, landing page QA, tracking implementation, Google Tag Manager, Google Analytics, conversion pixels, UTM governance, accessibility considerations, Core Web Vitals.

Requirements

• Lead and develop a Marketing Operations team responsible for campaign enablement, marketing automation, QA, deliverability, troubleshooting, MarTech operations, workflow improvement, and select marketing web operations work.
• Manage planning, prioritization, and execution across a three-month-plus horizon.
• Oversee end-to-end campaign operations.
• Partner with Marketing Technology, Product, Engineering, Analytics, Lifecycle Marketing, Creative, and Campaign Operations.
• Own platform health, deliverability, and issue resolution processes.
• Support marketing web operations.
• Drive continuous improvement through AI, automation, experimentation, and scalable workflows.

Benefits

• Effective your first day: Full medical, vision, and dental.
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy.
• Work from home reimbursement.
• Flexible spending account.
• 401(k) retirement savings plan.
• Employee stock purchase plan.
• Compensation range for this position is $109,000 - $184,000 annually. You may also be offered a bonus and benefits.