[Hiring] Senior Marketing Manager, Enterprise ABM EMEA @Ashby

Role Description

For this role, we are looking for someone to lead demand generation for our enterprise segment in Europe. You will have a fantastic thought partner and US counterpart, Ben, as well as the autonomy to rethink and define the strategy and execution to fit the nuances of the different European markets. It’s ABM but not in its traditional form: we’re seeking a first-principles thinker who prioritizes meaningful engagement over generic tactics / outdated playbooks.

If working with both the sales and marketing team to find and convert enterprise pipeline in a low ego, highly ambitious environment appeals, we’d love to hear from you!

• Partner with Ben to define our EMEA Enterprise ABM strategy and the channels we bet on with consideration to broader global strategy and nuances of respective European markets.
• Research and build prospect journey maps for target accounts, and develop the messaging, content, and creative that bring them to life, with support from our PMM, content, and creative teams.
• Work with sales and revenue operations to build target account lists that combine data signals with rep input, and own the methodology behind them.
• Manage our agency partners, including our gifting agency, Wildcard, to get campaigns executed well and fast.
• Execute on the strategy you define which will include activities like working with your events counterpart on the coordination of dinners, activations, ancillary conference events, and stunts.
• Apply our experimentation framework to run short sprints, learn quickly what works, and localise content, creative, and campaign strategy for EMEA markets.

Qualifications

• You enjoy combining data and creative thinking — and you have taste.
• You're prospect-obsessed.
• You are deeply curious and not afraid to break from traditional ABM playbooks.
• You build trust across functions.
• You understand (and leverage) the massive advantage AI creates.

Requirements

• You'd rely solely on 6sense (or equivalent) as your only source of truth.
• You're strong on one half of the job but not the other.
• You lean heavily on existing playbooks and tactics rather than stepping back and thinking from first principles.
• You aren't able to operate with autonomy and run strategies end-to-end.
• You believe that EMEA is one homogeneous market.

Interview Plan

At Ashby, our team and interview process want to help you show your best self. We’ll dive into past projects and simulate working together via project working sessions. Our interview process is five rounds:

• 30-minute intro call with Michelle (Recruiting).
• 45-minute interview with Harriet (Hiring Manager).
• 45-minute interview with Ben (US lead on ABM).
• A take-home assignment, which you’ll have 40 mins to discuss with the hiring team.
• A virtual on-site of 1.5 hours with a panel of interviewers.

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options.
• Unlimited PTO with four weeks recommended per year.
• Generous equipment, software, and office furniture budget.
• $100/month education budget with more expensive items covered with manager approval.