[Hiring] Senior CRM & Lifecycle Marketing Manager @Salve.Inno Consulting

Role Description

We are looking for an experienced Senior CRM & Lifecycle Marketing Manager - B2C Growth & Monetisation to join the Growth team of a fast-growing international consumer AI technology company. This is a commercially focused position responsible for transforming CRM into a major revenue-generating channel across a high-volume B2C consumer platform.

You will take ownership of the entire customer lifecycle, with a particular emphasis on:

• Converting registered users into first-time paying customers
• Increasing repeat purchase frequency
• Improving retention
• Reactivating inactive users
• Maximising customer lifetime value (LTV)

Working directly with the Co-founder & CMO, you will develop and execute CRM strategies, build automated customer journeys, optimise segmentation and run data-driven experiments that deliver measurable commercial results.

The ideal candidate has a proven track record of personally driving significant revenue improvements through CRM within consumer businesses operating on subscriptions, repeat purchases, deposits, tokens, credits or virtual currency models. This is a highly autonomous role requiring someone who can identify commercial opportunities, implement solutions and demonstrate clear before-and-after performance improvements without relying on an established playbook.

Qualifications

• Proven professional experience in CRM, lifecycle marketing, retention marketing or customer monetisation, with a strong commercial focus.
• Demonstrated track record of personally driving significant measurable revenue or conversion improvements through CRM.
• Ability to present clear examples of CRM initiatives, including initial performance baseline, actions taken, individual ownership, timeframe and final measurable results.
• Strong hands-on B2C CRM and lifecycle marketing experience within a high-volume consumer business.
• Experience with consumer monetisation models involving subscriptions, repeat purchases, deposits, tokens, credits, virtual currency or similar recurring transactions.
• Proven ownership of both first-purchase conversion and repeat customer monetisation.
• Practical experience designing and implementing customer segments, behavioural triggers, campaigns and automated lifecycle journeys.
• Strong understanding of customer acquisition monetisation, conversion rates, repeat purchase frequency, retention, churn and LTV.
• Experience measuring CRM performance through attribution, incrementality and commercial impact analysis.
• Strong analytical capabilities and ability to translate customer data into actionable revenue growth initiatives.
• Proven experience developing and executing CRM experiments and optimisation strategies.
• Ability to clearly distinguish personal contributions and measurable results from wider team achievements.
• Strong commercial judgment and a results-oriented mindset.
• Ability to independently identify opportunities, prioritise initiatives and execute without a fully established playbook.
• Excellent cross-functional collaboration, stakeholder management and communication skills.
• Comfortable operating in a fast-paced, high-growth international environment.
• Advanced English proficiency (C1-C2).
• Willingness to work under a B2B contractor agreement.

Requirements

• Previous experience in iGaming, free-to-play gaming or other high-frequency repeat-purchase consumer businesses.
• Experience optimising monetisation journeys involving virtual currencies, tokens, credits or repeat deposits.
• Previous responsibility for leading, mentoring or coaching CRM specialists.
• Experience using AI tools for CRM analytics, segmentation, personalisation, experimentation or content generation.
• Experience building or scaling CRM functions within rapidly growing consumer technology companies.

Benefits

• Competitive senior-level compensation package.
• Additional performance-based bonus opportunities.
• Fully remote working arrangement from Europe.
• B2B contractor engagement preferred.
• Direct reporting line to the Co-founder & CMO.
• Significant autonomy and ownership over CRM strategy, revenue growth and lifecycle performance.
• Opportunity to develop CRM into a major commercial growth channel.
• Exposure to a high-volume international consumer AI platform.
• Opportunity to lead high-impact initiatives across conversion, monetisation, retention and customer lifetime value.
• International working environment within a rapidly growing technology business.
• Opportunity to shape and improve the company's CRM function.
• Professional development opportunities within an innovative AI-focused organisation.