[Hiring] CRM manager @Growe Talents

Role Description

Perfect for those who aim to:

• Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;
• Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;
• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;
• Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;
• Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);
• Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;
• Develop and refine automated player journeys and customer retention funnels;
• Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;
• Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;
• Improve customer engagement and communication metrics based on data insights.

Qualifications

• 3+ years of CRM experience in the casino and sports betting industry;
• Proven expertise in developing segmentation strategies and personalized communication;
• Hands-on experience with email, SMS, push, and other CRM channels;
• Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;
• Advanced analytical skills; ability to draw actionable insights from large data sets;
• Familiarity with CRM platforms;
• Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;
• Upper-intermediate or higher level of English (both written and verbal).

Requirements

• Attention to detail and organizational skills;
• Ability to think creatively, strategically, identify and resolve problems;
• Good communication and collaboration skills;
• Proactive attitude and ownership mindset to independently manage and optimize campaign performance.

Benefits

• Health & Wellness Focus;
• Global Medical Coverage;
• Growth Opportunities;
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
• Performance-Driven Rewards;
• Dynamic Work Environment.