[Hiring] Senior Marketing Campaign Manager @HiBob

Role Description

The Senior Marketing Campaign Manager is responsible for shaping and executing integrated marketing campaigns and content that build awareness of HiBob’s value proposition and drive measurable pipeline in the AMERs region. This role maximizes global campaigns locally, creates regionally relevant campaigns and content, and partners closely with Sales/BDR and cross-functional marketing teams to convert leads through the full buyer journey.

Due to the needs of the business and the teams this role supports, candidates must reside within the Eastern Time Zone (ET).

Qualifications

• Proven senior campaign/marketing manager (10+ years), with deep expertise in B2B SaaS marketing and a track record of driving revenue impact through regional marketing.
• Demonstrated success executing marketing strategies for up-market segments.
• Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
• Ability to thrive in a fast-paced, dynamic environment, quickly adapting to changing priorities and market conditions.
• Strong organizational skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Ability to map and execute full-funnel campaigns (Demand Generation) and translate strategy into on-the-ground execution in AMERs.
• Strong copywriting/editing skills with experience adapting and localizing content for regional audiences while staying aligned to global messaging and brand guidelines.
• Comfortable using performance data to make decisions, optimize campaigns and communicate insights and impact to stakeholders.
• Proven ability to manage cross-functional deliverables, timelines and dependencies end-to-end in a fast-paced environment.
• Strong understanding of B2B SaaS buyer journeys and complex sales cycles. Able to connect marketing activities to pipeline and revenue outcomes.
• Compelling communicator who can present plans, learnings and results to diverse stakeholders.